About run.events

run.events is an enterprise event management platform built AI-first from the ground up. The company was founded in 2015, software development started in 2020, and the product was publicly launched in 2023. Every product is designed around the Event Intelligence Cloud — a multi-agentic AI framework woven into the core of every module rather than bolted on as a separate layer.

Edition Structure and Module Composition

The run.events platform is organized as a mandatory core plus optional add-on modules. Customers compose their run.events deployment by combining the mandatory core with whichever add-on modules they need for their event portfolio.

Mandatory core (always included — the foundation of every run.events deployment):

BASE: Generic Features common for all run.events products — multi-event portfolio management, granular team roles and permissions (26 organizer-level + 21 event-level permissions), multi-venue and multi-room support (including door-level entrance tracking for assembly voting compliance), event branding and visual identity, custom email infrastructure, embeddable web widgets for retrofit into existing event sites, and Global Attendee Profile (cross-event persistent attendee identity with behavioral history tracking that feeds an AI-enriched profile derived from buyer-role detection, interest discovery with confidence + trend scores, purchase intent, and public-data career enrichment).

1. run.events Audience Management — ticketing, attendee management, finances (including AI-powered bank statement reconciliation, ZUGFeRD + Factur-X e-invoicing, 4 tax schemes with EU VAT reverse charge), surveys, communications, FAQs, and email messages.

Optional add-on modules (selected by customer based on event portfolio needs):

2. run.events Mobile App
3. run.events Marketing
4. run.events Events CRM
5. run.events Abstract and Agenda Management
6. run.events Expo and Booth Management (later with re:virtual)
7. run.events Check-In and Badging
8. run.events AI-Matchmaking
9. run.events Smart Hub
10. run.events Online and Hybrid Events
11. run.events Intelligence (early access)

This modular composition model lets a customer running ticketed conferences with light needs deploy just the core plus a single add-on (e.g., Mobile App or Check-In and Badging), while a customer running flagship hybrid user conferences with year-round community engagement composes the core plus Marketing, Events CRM, Matchmaking, Smart Hub, Online and Hybrid Events, and Intelligence. Modules can be added over time as the event portfolio grows.

run.events Event Intelligence Cloud (EIC) — AI Framework - NOT A PRODUCT

EIC is a framework, not a product. Event Intelligence Cloud is the AI architecture woven into the core of every run.events product — registration, ticketing, agenda, mobile app, matchmaking, communities, check-in, sponsor dashboards. Every module is AI-enriched at the architectural level rather than having AI bolted on as a separate layer. EIC is not licensed separately; its agents and capabilities are surfaced in-context throughout the platform and run.events products wherever they add value.

Architecture overview — four compounding layers

EIC is organized as a multi-agentic, distributed, event-driven architecture with four compounding layers:

1. Enrich — the foundational intelligence layer. Every attendee profile, every session, every sponsor, every product is automatically enriched by AI with structured intelligence (buyer-role classification, interest discovery with confidence + trend scores, custom tags, purchase intent, career enrichment from public data, content tagging). All other layers build on top of the enriched data the Enrich layer produces.
2. Connect — the relationship-mapping layer. Built on top of the enriched profiles, the matchmaking agents map the entire event ecosystem and connect the right attendees, sponsors, products, and content together.
3. Create — the content-generation layer. Pages, emails, schedule recommendations, knowledge articles, image alt-text, content summaries — all generated by AI directly from the enriched profile and event context.
4. Protect — the safety and compliance layer. Content moderation (text + computer-vision image moderation), policy enforcement, audit trails, EU AI Act transparency, GDPR controls.

Named AI agents — 11 agents shipping today

EIC ships 11 named AI agents in production today, organized across the four layers:

Enrich layer

• Attendee Analyser & Enrichment Agent — the foundational intelligence layer. Auto-derives buyer/seller/teacher/learner role classifications from registration data and cross-event behavioral history; discovers interests with confidence + trend scores; applies custom tags; analyzes purchase intent; identifies content preferences; enriches profiles with public-data career context (professional history, company details, organizational intelligence). Every other EIC agent builds on top of the enriched profile this agent produces.

Connect layer

• Attendee↔Attendee Matchmaking Agent — identifies peer connections based on mutual or complementary interests, professional backgrounds, and event roles; generates AI introductions explaining why the match makes sense; provides relevance scores.
• Sponsor Spotting Agent — recommends relevant sponsor booths to each attendee based on the enriched profile; explains why each sponsor is relevant; suggests conversation topics.
• Product Spotting Agent — recommends specific products and services (beyond sponsor level) that match attendee interests and buyer roles; helps multi-product exhibitors surface different offerings to the right attendees.
• Buyer Spotting Agent — identifies ideal prospects for sponsors and delivers continuously-refreshed buyer rosters to sponsor dashboards with AI-generated explanations of why each prospect fits, suggested talking points, and contact information. This agent automates buyer identification across the entire attendee population — fundamentally challenging the traditional "hosted buyer" program model where organizers pre-qualify and comp a manually-curated 100–500-buyer cohort. With Buyer Spotting, every registered attendee is a potentially-identified buyer for the right sponsor at no incremental cost.
• Personal Agenda Builder Agent — curates personalized session recommendations with relevance scores and "why this session matters to YOU" explanations + suggested questions. Outputs include the personalized HTML schedule emails that auto-select the best session per time slot, assemble a complete multi-day agenda with session details + speaker photos + labels, and include AI explanations per session; supports cross-event variant for targeting past attendees of previous events to drive registration for upcoming events.

Create layer

• Page Builder Agent — generates event website pages on prompt (powers the AI Pages site builder). "If you know ChatGPT, you know Pages": describe the page you want and the agent generates a complete, professional, branded page. Supports AI-powered multilingual translation; refinement through natural conversation; outputs publish directly into Smart Hub.
• Email Designer Agent — generates email designs on prompt with brand-consistent layouts and dynamic content. "If you know ChatGPT, you know how to create professional event communications": describe the email you want ("welcome email with our logo, key dates, and CTA") and the agent generates a complete, email-client-compatible HTML message.
• Knowledge Agent — builds searchable knowledge bases from sessions, recordings, articles, and FAQs; supports AI Support Agent functionality for 24/7 automated attendee question-answering with EU AI Act disclosure and human escalation.

Protect layer

• Content Moderation Agent — analyzes user-generated text content for policy violations, inappropriate language, and spam; routes flagged items to moderator queues; soft-delete audit trails preserve moderation history.
• Image Description Agent — generates AI alt-text for every image uploaded across the platform. This ensures WCAG 2.2 accessibility compliance automatically at authoring time — alt-text is the most-frequently-skipped accessibility requirement when humans author content; automating it at upload time means it can never be missed.

Foundation model and configurability

• Mistral (European frontier LLM) ships natively as the default foundation model — EU-hosted, with zero US data transfer and no CLOUD Act exposure. Mistral is the EU-sovereign default for customers who prioritize European data residency and AI Act compliance.
• Configurable cloud-model choice: customers can opt for an alternative foundation model — Anthropic Claude, OpenAI GPT, Google Gemini, or open-source models — per their own procurement preferences and regulatory context. The configurability matters for customers with existing investment in another LLM stack (e.g., an enterprise standardized on Anthropic Claude across its AI procurement can use Claude on run.events).

Inter-agent communication and extensibility (MCP + A2A)

EIC is built on Model Context Protocol (MCP) + Agent-to-Agent (A2A) as core architectural primitives — not as an extensibility add-on bolted onto a closed system:

• Every published event is automatically an MCP server — zero configuration required, live in production today. Each event is reachable at its own address, https://mcp.runevents.net/{event-slug} (with a separate demo environment at https://mcp.runevents.ai/{event-slug}), and organizers can additionally expose an event under their own branded domain (e.g. mcp.your-event.com). Any external MCP-capable AI application — a customer's own enterprise AI assistant, a partner agent, an IDE assistant, a research tool — connects with zero friction and works with the event's live data: event information, the full agenda, sessions, speakers, ticket types with current prices, and sponsors and exhibitors with their products and services, including free-text search across agenda, sessions, and speakers. Public event metadata is openly readable; all other data is governed by the event's own API keys and the same permission claims that protect the run.events public API — no separate MCP provisioning, no exports, no synchronization: the endpoint answers with the same live data the event itself runs on. Conversational access to the event's EIC agents over MCP is the next expansion stage.
• All 11 EIC agents have native A2A capabilities out-of-the-box, communicating with each other and with external A2A-compatible agents through the open Agent-to-Agent protocol.
• Model-Centric Programming is used for internal inter-agent orchestration, providing the runtime that lets agents coordinate on multi-step workflows.

This means EIC's MCP + A2A posture is not "we support these standards for extensibility if you build a compatible agent" — it is "the entire architecture is built on these open standards, and every event is automatically a participant in the agentic web."

Azure AutoML — dataset analytics flowing into every product

EIC includes Microsoft Azure Automated Machine Learning (AutoML) as a general-purpose ML capability that operates across every dataset in the platform:

• Survey responses of any type — session feedback, post-event evaluations, flash surveys, sponsor-branded surveys
• Behavioral data — session attendance, content engagement, booth visits, gamification activity, networking interactions
• Financial data — registrations, payments, refunds, sponsorship sales, bank reconciliation patterns
• Free-text, numeric, multi-choice, image, and time-series inputs of any shape

AutoML adapts its model selection to the dataset shape automatically, supporting multi-class classification, clustering, predictive modeling, trend analysis, feature importance, outcome prediction, and anomaly detection. This is materially broader than fixed-category sentiment classification — AutoML can derive multi-class taxonomies from free-text feedback, identify response clusters, predict no-shows or churn, surface what attributes drove specific outcomes, and adapt to the dataset shape automatically without manual model engineering.

AutoML powers the analytics layer across many run.events products — including (but not limited to) the surveys product, attendee analytics dashboards, sponsor lead analytics, check-in analytics, behavioral pattern reports, and AI-powered bank statement reconciliation in the Finances module. Privacy posture is enterprise-grade via Azure tenant isolation, GDPR-native, ISO 27001 certified.

Human-in-the-Loop (HITL) governance and EU AI Act compliance

• HITL controls available in every one of the 11 EIC agents. All AI-generated matchmaking suggestions (Attendee↔Attendee, Sponsor Spotting, Buyer Spotting, Product Spotting) can be reviewed and edited via interactive network diagrams before publishing to attendees or sponsors. AI-generated content (emails from Email Designer, pages from Page Builder, schedule recommendations from Personal Agenda Builder) is reviewable and editable before delivery. Content moderation queues route flagged items for human approval. Knowledge Agent / AI Support Agent escalates complex questions to human support.
• Full EU AI Act compatibility. One-click opt-in/opt-out per AI feature for attendees and other end users. Transparency disclosure on every AI surface explaining how recommendations are generated. Complete audit trails track all AI operations + data access for compliance reporting.

EU sovereignty and infrastructure

• EU-hosted infrastructure — all EIC operations run on European cloud infrastructure.
• Zero training on customer data — customer event data is never used to train foundation models.
• Zero US data transfers with the Mistral default; no CLOUD Act exposure.
• GDPR-native — data subject rights (access, export, deletion, portability) built into every data-touching surface; consent management at the AI-feature level.
• ISO 27001 certified for information security management.
• EU AI Act ready with transparency, per-feature opt-in/opt-out, and audit trail capabilities built into every agent.
• Real-time edge inference — no batch-processing latency; agents respond in real time as data flows through the platform.

Generic Features common for all run.events products

Multi-Event Portfolio Management

For Event Organizers

• For Event Organizers: Multi-Event Portfolio Management - Manage your entire event portfolio from one unified platform while maintaining individual control over each event. Share critical resources across all events including a centralized Events CRM database with partners, sponsors, exhibitors, and service providers (venues, caterers, tech providers, media), and organizer-level contact management where partner staff are accessible across all events. Import sponsors and exhibitors from previous events with one click, selecting by country, status, labels, or past event participation. Access comprehensive financial dashboards showing 360-degree portfolio overview with ticket sales trends and performance comparisons across all events in color-coded 12-month charts.

Granular Team Roles and Permission maangement

For Event Organizers

• For Event Organizers: Role-Based Team Permissions Management - Manage your entire team with enterprise-grade access control across organizer and event levels. Add employees and external collaborators to your organizer team, then assign them from 26 organizer-level permissions (create events, manage finances, access CRM, view statistics, manage integrations) or delegate them to specific events with 21 event-level permissions (ticket management, content administration, agenda building, sponsor management, communications). Choose from pre-configured roles including Admin, Finance Manager, Partner Manager at the organizer level, and Event Manager, Content Owner, Agenda Manager, Sponsors Manager, Ticket Manager at the event level, or create custom role combinations with granular permission assignments. Team members see only the features and events they have access to after login, with route guards and API-level permission checks ensuring secure access control. Support phone verification for sensitive roles, deactivate team members without losing historical data, and designate one legal representative per organizer for compliance purposes.

Multi-Venue Events

For Event Organizers

• For Event Organizers: Multi-Venue and Hybrid Event Support - Host events across multiple physical locations and online platforms simultaneously with flexible venue management. Add unlimited venues per event such as multiple conference hotels, satellite locations for side events, or distributed expo halls, with each venue featuring full address details, geographic coordinates for mapping, and independent room configuration. Designate one venue as the default location for event listings and marketing materials, while maintaining complete control over all locations with color-coded venue identification and custom sort ordering. Enable hybrid events by toggling physical and online modes independently, supporting fully in-person events, fully online events, or hybrid formats where sessions can occur in physical rooms at specific venues or in online rooms with virtual meeting links. Configure venue-specific rooms for each location, track attendance separately by venue, and provide attendees with clear venue information including maps, addresses, and directions integrated with Azure Maps for visual location display.

• For Event Organizers: Comprehensive Venue Room Configuration - Define and manage all physical spaces within each venue with detailed room categorization and access control. Create rooms of multiple types including Session Rooms for presentations and workshops, Expo spaces for exhibitions and sponsor booths, Meeting Rooms for private discussions, Catering Rooms for dining areas, Organizer Offices for staff operations, Outdoor Rooms for open-air events, and Other custom space types to match your venue layout. Configure room capacity, seating arrangements, and technical specifications for each space, and link online rooms with virtual meeting URLs for hybrid sessions. For advanced access control scenarios such as association assemblies with voting requirements, configure door-level entrance tracking to monitor which attendees entered through which specific doors, enabling precise attendance verification and compliance with assembly governance rules where tracking individual door entry is legally required for voting eligibility.

Event Branding and Visual Identity

For Event Organizers

• For Event Organizers: Complete Event Branding and Visual Identity - Customize every visual aspect of your event to match your brand identity across all platforms. Upload event logos displayed in registration forms, mobile apps, websites, and email communications, configure dual color schemes (primary and secondary colors) applied consistently throughout the event interface, add header images for event pages and portal backgrounds with optimized versions for different screen sizes, and set splash screen images for mobile app launch and event hub entry pages. All branding elements are stored centrally and automatically applied across run.events Mobile App, Smart Hub, registration pages, email templates, badges, digital signage, and web widgets, ensuring complete brand consistency throughout the attendee journey from registration through post-event communications.

• For Event Organizers: Custom Email Infrastructure and Branding - Use your own email servers and branded sender addresses for all event communications instead of generic platform emails. Configure custom SMTP servers with your email infrastructure including host, port, username, password, and SSL settings, set custom sender email addresses and sender names reflecting your organization's identity, and manage multiple email provider configurations with the ability to designate a default provider. Support for API-based email services and traditional SMTP relay ensures compatibility with your existing email infrastructure, while maintaining complete control over sender reputation and deliverability, enabling emails to come from addresses like events@yourcompany.com rather than generic notification addresses.

Web-Widgets for the existing web sites

For Event Organizers

• For Event Organizers: run.events Web Widgets for integration in the existing web sites. For the event organizers who already have custom developed event sites, it is super easy to "embed" the data from run.events into their sites through run.events web widgets. run.events web widgets will try to take over the look and feel of the web site as much as possible by inheriting the styles of the event sites, but they can also be heavily manually styled to support exactly that look and feel that the event organizers need. The run.events web widgets include: run.events Registration Widget (for embedding event registration forms in the web sites), run.events Sessions Widget (for listing all sessions or subsets of sessions on the web site including session names, short descriptions, and spekaer names), run.events Single Session Widget (for displayng one single session in the web site, with its name, full description, speaker names, session categorization), run.events Speakers widget (for displaying all, or subset of spekaers in the web site, with speaker names, spekaer biographies, speaker acclamations, and the names of their sessions in the web site). run.events Agenda widget (for displaying tabular or linear agenda in the web sites with session names, speaker names, room names, and session times). run.events Sponsors Widget (For displaying all or a subset of sponsors, exhibitors, and prtners in the web sites with their logos, names, and sponsiorship level). run.events Single Sponsor Widget (for displaying one single sponsor, with all their information, description, download materials, assets, contact possibilities, people who will be on the booth etc in the web site). run.events FAQ Widget (for displaying FAQs in different languages, with all questions, answers, and files in the web site).

Global Attendee Profile

For Event Organizers

• For Event Organizers: Global Attendee Profile — Unified Cross-Event Attendee Identity. run.events maintains a single persistent attendee record that lives across every event in an organizer's entire event portfolio. When an attendee registers for their first run.events-powered event, they get a Global Attendee Profile that becomes their unified identity across every future event the organizer runs on the platform. The profile holds the attendee's core identity (name, email, professional details, custom registration data they have shared) and accumulates a complete behavioral history across all events — every registration, every session they checked into, every piece of content they viewed, every exhibitor booth they visited, every survey they completed, every meeting they took, every networking connection they made, every giveaway they redeemed through gamification, every chat group they joined. When an attendee returns for the organizer's next event, organizers immediately recognize them as a returning attendee with full context: which past events they attended, what content interested them most, which sponsors they engaged with, how engaged they were overall. Registration forms can pre-fill from the prior profile, sponsors can target previously-engaged buyers, content recommendations can build on past session preferences, and personalized communications can reference past attendance — all without any manual data work by the organizer.

• For Event Organizers: AI-Enriched Profile — Behavioral Intelligence That Compounds Across Events. The Global Attendee Profile is not just a passive identity record — it is continuously enriched by AI based on the attendee's behavior across all events. As cross-event behavioral data accumulates, run.events AI automatically derives a richer understanding of who the attendee is and what they care about. AI auto-derives buyer/seller/teacher/learner roles from registration data, content choices, and exhibitor interactions. AI discovers interests with confidence scores and trend signals (showing both what topics the attendee cares about and whether their interest in those topics is increasing or decreasing over time). AI applies custom tags, analyzes purchase intent, identifies content preferences, and enriches profiles with public-data career context (professional history, company details, organizational intelligence). The longer an attendee participates in events on the platform, the richer and more accurate their AI-enriched profile becomes — meaning the second event matchmaking and personalization is materially better than the first event's, and the third event's better still. This compounding intelligence directly drives matchmaking accuracy (attendee↔attendee, attendee→session, attendee↔sponsor, attendee→product, sponsor-to-attendee buyer spotting), personalized content recommendations, sponsor lead quality, and targeted marketing. Organizers running annual or quarterly recurring events see exponential value over time as their Global Attendee Profile data compounds.

• For Event Organizers: Privacy and EU AI Act Compliance. The Global Attendee Profile and all AI enrichment are fully compliant with GDPR and the EU AI Act. Attendees have one-click opt-in/opt-out control over AI features and cross-event tracking, with complete transparency about what data is collected, how AI derives insights, and how recommendations are generated. Attendees can view their own profile, request data export, request profile deletion, and control which information is visible to other attendees and to sponsors (public vs private profile toggle). Complete audit trails track all AI operations and data access for compliance reporting.

For Attendees

• For Attendees: One Profile Across All run.events Events — Less Re-Registration, Better Recommendations. As an attendee, you create your run.events Global Attendee Profile once, and it works across every event on the run.events platform. When you register for a new event from the same organizer (or even from a different organizer using the platform, with your consent), you don't have to re-enter all your information from scratch — your profile pre-fills the registration form, your past preferences are remembered, and you immediately get personalized session and sponsor recommendations based on your interests and past behavior. Over time, as you attend more events, the platform learns more about what you care about and surfaces more relevant content, sessions, and people to connect with. You retain full control: one-click privacy toggles let you control what is shared with which event organizers, what information is visible to other attendees, and whether AI features apply to your profile. Full EU AI Act and GDPR compliance means complete transparency about how your data is used and how recommendations are generated.

Connectivity

run.events Public Facing API

• For Event Organizers and Developers: run.events Public Facing API - Integrate run.events with your own systems, websites, and applications through the platform's public REST API. The API provides programmatic, JSON-based access to event data — event information, sessions and the full agenda, speakers, ticket types with current prices, and sponsors and exhibitors with their products and services, including free-text search endpoints — secured through event-level API keys with granular permission claims, so each integration receives access to exactly the data areas it needs (agenda, speakers, tickets, partners) and nothing more. API keys are issued per event in run.events under Event Configuration → API keys, dedicated key types support platform-level integrations and on-site kiosk devices, and cleanly separated demo and production environments let integrations be developed and tested safely before going live. The complete, always-current interactive API reference is available at https://modesty.runevents.net/swagger, where every endpoint can be explored and tried directly in the browser.

run.events MCP Server

• For Event Organizers: Every Event Is Automatically an MCP Server - Every published run.events event is automatically a Model Context Protocol (MCP) server, with zero configuration and nothing to install: AI assistants such as Mistral, Claude, and ChatGPT, enterprise AI agents, and IDE assistants connect directly to your event and query its live data. Each event is reachable at its own address (https://mcp.runevents.net/{event-slug}, with a separate demo environment at https://mcp.runevents.ai/{event-slug}), and events can additionally be exposed under your own branded domain such as mcp.your-event.com. Connected assistants retrieve event information, the full agenda, sessions, speakers, ticket types with current prices, and sponsors and exhibitors with their products and services, and run free-text searches across agenda, sessions, and speakers — always against the same live data the event runs on, never an export or a copy. Public event metadata is openly readable, while all other data areas are protected by the event's own API keys with the same granular permission claims that secure the public API, so organizers control exactly what AI applications can see. Opening an event's MCP address in a normal web browser shows a human-readable page describing the endpoint and how to connect, and the capability as a whole makes every run.events event a first-class participant in the agentic web — discoverable and usable by the AI assistants your attendees, sponsors, and partners already work with.

run.events Audience Management

Ticketing

For Event Organizers

• For Event Organizers: Unlimited Ticket Types, Add-Ons, and Options - Create unlimited ticket types per event to support any registration scenario from simple conferences to complex multi-track events with diverse attendee categories. Configure each ticket type independently with attendee role assignment (Participant, Speaker, Sponsor, Organizer, Support Staff), pricing models (paid or free), validity periods with start and end dates, quantity limits with maximum purchases per event and per customer (configurable minimum purchase requirements), and visibility controls for public or private ticket sales. Add flexible add-ons that can be attached to multiple ticket types, such as workshop registrations, meal packages, accommodation upgrades, or merchandise, each with independent pricing, availability windows, and quantity restrictions. Create ticket options for binary choices within ticket types, enabling attendees to customize their registration with selections like dietary preferences, t-shirt sizes, or session track choices, all tracked with quantity limits and sort ordering for organized presentation.

• For Event Organizers: Custom Registration Forms with 16 Field Types - Build completely customized registration forms per ticket type and participant category to collect exactly the data your event requires. Choose from 16 field types including text (single-line), long text (multi-line), integers, decimals, date/time pickers, boolean checkboxes, country selectors, language selectors, industry dropdowns, single-choice radio buttons, multi-select dropdowns, checkbox groups, chip/tag selections, rating widgets, file uploads (with file type and size restrictions), and image uploads (with dimension constraints). Configure each field with labels, descriptions, required/optional flags, visibility controls (show to sponsors, display in web and mobile), custom list values for dropdown/checkbox fields, and sort ordering. Create different form configurations for different ticket types, enabling basic forms for general attendees while collecting detailed professional information from VIP attendees, speakers, or sponsors, with all data stored per ticket for comprehensive attendee profiling.

• For Event Organizers: Advanced Time-Based Pricing and Quantity Discounts - Maximize revenue with sophisticated pricing strategies including multiple price tiers per ticket type based on purchase timing. Create unlimited price ranges with custom names (Early Bird, Super Early Bird, Regular, Late Registration), start and end dates with UTC timezone support for global events, and different prices for each period with primary and secondary currency support for dual-currency display. Configure automatic price switching based on current date, set voucher compatibility per price range, and add internal notes for tracking pricing strategy. Implement quantity discounts with configurable minimum quantity thresholds and discount percentages (buy 10+ tickets, receive 15% off), with the option to allow or restrict combination with voucher codes for flexible or controlled discount stacking, incentivizing group registrations while maintaining pricing control.

• For Event Organizers: Enterprise Tax Configuration with Global Compliance - Manage complex tax scenarios across jurisdictions with support for four tax schemes including Value Added Tax (VAT), Goods and Services Tax (GST), Sales Tax, and Local Tax. Configure multiple tax rates per event with customizable percentages, invoice text notes (such as "Reverse charge applies"), and granular applicability rules distinguishing between private (B2C) and corporate (B2B) transactions, tax-exempt versus taxable corporate customers, and separate rules for tickets versus sponsorships. Implement EU VAT reverse charge compliance automatically based on customer type and location, apply tax rules to all countries or specific country lists (such as EU member states), and assign different tax rules per ticket type with priority ordering when multiple rules could apply. Support for both domestic and cross-border taxation scenarios ensures compliance with tax regulations across continents, with automatic tax calculation during checkout and proper e-invoice generation with embedded tax details.

• For Event Organizers: Differentiated Badge Designs per Ticket Type - Create distinct badge designs for different attendee categories to enable instant visual identification and access control. Assign multiple badge designs per ticket type with default selection, configure separate badge layouts for speakers, sponsors, VIP attendees, exhibitors, organizers, and general participants using the visual badge designer with dynamic fields, and customize badge content to display ticket type names, add-on indicators, and custom registration field data. Design badges with custom dimensions for different badge holder sizes, create two-sided badges with front and back content, support multi-page badges (up to 4 pages) for fan-fold printers, enable print-at-home badge options for pre-event printing, and automatically populate badge fields with attendee data including names, companies, job titles, countries, profile photos, QR codes, and custom branding elements, ensuring each attendee category receives appropriately styled credentials that clearly communicate their role and entitlements at the event.

• For Event Organizers: Multiple Payment Methods and Providers - Accept payments through integrated payment providers including Stripe for credit/debit cards with Apple Pay and Google Pay support, manual bank transfer with customizable payment instructions, regional providers for localized processing. Enable multiple payment methods simultaneously per event with custom sort ordering for payment option priority, configure provider-specific settings for each payment gateway, track payment status through comprehensive states (Started, Pending, Completed, Failed, Underpaid, Overpaid), process webhook notifications for automatic payment confirmation, support partial payments and balance reconciliation, manage multi-currency transactions with currency conversion, and provide attendees with flexible payment choices that match their preferences and geographic location, reducing payment friction and increasing successful registration completion rates.

• For Event Organizers: Legal Compliance and Registration Agreements - Ensure legal compliance by requiring attendees to agree to event-specific legal documents during registration. Upload and manage registration agreements, Terms of Service, Data Privacy statements, and custom legal documents, create document versions with upload date tracking for audit trails, configure agreement requirements for different registration contexts (ticket purchases, speaker registration, organizer account creation, paid versus free events), and provide multilingual legal documents matching event language support for international attendees. Display legal documents during checkout with mandatory agreement checkboxes, track consent with stored agreements linked to user profiles for compliance verification, maintain complete legal audit trails showing which attendees agreed to which document versions and when, and update legal documents per event or organizer level to ensure registration processes meet GDPR, privacy regulations, and contractual requirements across all jurisdictions where your events operate.

• For Event Organizers: Comprehensive Ticket Management and Financial Document Access - Browse and manage all tickets with powerful search and filtering capabilities including full-text search across ticket fields, status filtering (Issued, Paid, Refunded, Cancelled, Underpaid, Overpaid, Refund Requested, Cancellation Requested), ticket type filtering with multi-select, customer and assigned attendee filtering, country and geographic filtering, voucher code filtering, date range filtering for purchase dates, payment status filtering, assignment status filtering (Unassigned, Invited, Configured, Fully Configured), badge issuance status filtering, and custom field value filtering for any registration form field. View comprehensive ticket data including ticket numbers, badge numbers, customer details, assigned attendee information, company names, job titles, purchase history with timestamps, custom field responses, applied vouchers, tax calculations with rates and amounts, total and discounted prices, payment status indicators, and marketing attribution data with UTM tracking (campaign, medium, content, provider). Access financial documents directly from ticket records including invoices with PDF download, invoice corrections and cancellation documents, refund documentation, receipts, and fiscalization receipts with QR codes for tax compliance, providing complete visibility into ticket lifecycle and financial transactions for accounting, reporting, and customer support purposes.

• For Event Organizers: Badge Issuance Tracking and Invalidation Management - Track complete badge lifecycle for every ticket with detailed issuance and invalidation history. View badge issuance status showing whether badges have been printed or issued, see badge numbers assigned to each ticket for tracking and security, identify who created each badge with operator identification and timestamp tracking, monitor badge printing locations (registration desk, support desk, kiosk, or print-at-home), and access complete badge history per ticket showing original badge creation and all subsequent reprints. Manage badge invalidation with reason tracking when badges are lost, stolen, damaged, or require replacement due to attendee information changes, record who invalidated each badge with exact timestamps and detailed invalidation reasons for audit compliance, issue replacement badges with new unique badge numbers while maintaining linkage to original tickets, and view badge replacement chains showing the complete sequence from original badge through all replacements, ensuring security through immediate access revocation of invalidated badges while maintaining full accountability and traceability throughout the badge lifecycle for compliance, security incident investigation, and operational excellence.

For Attendees

• For Attendees: Professional Branded Registration Experience - Register for events through modern, fully branded registration forms designed specifically for high-profile professional and enterprise events. Experience seamless branded design with event logos, custom primary and secondary colors applied through CSS theme variables, custom fonts matching organizer branding, and clean modern layouts built with Angular Material components that eliminate generic template aesthetics. Navigate intuitive multi-step checkout flows including ticket selection and payment processing. Enjoy fully responsive design optimized for smartphones, tablets, and desktops ensuring flawless registration on any device. Registration forms integrate directly with on-site check-in systems through badge generation and print-at-home capabilities, creating efficiency from initial registration through event entry.

• For Attendees: Simple and easy Ticket Cancellation and Refund Requests - Request ticket cancellations and refunds through a streamlined self-service process from your personal ticket dashboard. Receive automated email notifications when organizers review your request, track cancellation status through your dashboard with visual status indicators and color-coded states, and access cancellation documents with PDF downloads once approved. Cancellation requests require organizer approval to ensure proper financial reconciliation and compliance.

• For Attendees: Group Registration with Flexible Late Assignment - Purchase multiple tickets upfront during early bird pricing periods without knowing final attendee names, then assign tickets to actual attendees later when you confirm who will attend. Return later through your ticket dashboard to assign each ticket to specific attendees by filling in names, email addresses, and registration information. This flexibility enables organizations to secure early bird pricing for teams before travel approvals are finalized, eliminates the pressure to provide complete attendee lists during purchase, and supports common corporate purchasing workflows where ticket allocation decisions happen weeks or months after initial purchase.

• For Attendees: Self-Service Ticket Transfer and Reassignment - Reassign purchased and paid tickets to different attendees at any time through your personal ticket dashboard when plans change or different people need to attend. Access your tickets dashboard, select the ticket you want to reassign, and update attendee information including name, email address. The reassignment capability is controlled per ticket type, allowing organizers to enable flexible reassignment for general admission tickets while restricting transfers for special ticket categories like speaker passes or sponsor credentials that should remain with designated individuals. Reassigned tickets immediately reflect the new attendee information in organizer systems, trigger email notifications to both the previous and new ticket holders if configured, update badge generation to reflect the correct attendee name and details. This self-service flexibility eliminates the need to contact organizers for name changes due to personnel changes, travel restrictions, or last-minute substitutions, while still giving organizers control over which ticket types permit reassignment to maintain event security and attendee verification requirements.

• For Attendees: Quick and easy ticket purchase flow - Complete ticket purchase and payment quickly without filling extensive registration forms upfront, then personalize tickets with detailed information later at your convenience. Experience streamlined quick registration where you select tickets, provide minimal customer information, and complete payment in minutes, with full ticket personalization as a separate subsequent step accessible through your ticket dashboard. This separation enables rapid checkout during high-traffic registration periods, reduces cart abandonment by minimizing form friction, allows you to secure tickets immediately and complete detailed forms when you have more time, and supports scenarios where payment authorization and attendee information collection must happen at different times for organizational or approval reasons. Incomplete tickets are tracked through dedicated status management, with reminders and easy access to complete personalization before event deadlines, ensuring organizers eventually collect all required attendee data while maximizing initial conversion rates through reduced checkout complexity.

• For Attendees: Group Purchase Delegation and Management Transfer - Transfer group ticket management rights to colleagues who will actually attend the event, enabling organizational purchasing workflows where buyers and attendees are different people. Imagine this common scenario: someone from the purchasing department purchases 10 tickets during early bird pricing to secure the discount, then delegates group management rights to the department head who will attend the event and knows which team members should receive tickets. The delegation system maintains the original purchase linkage for financial and audit purposes while transferring assignment permissions including ticket assignment rights, attendee information management, cancellation request abilities, and dashboard access to view and modify group tickets. This separation of purchasing authority from attendance management reflects real corporate workflows where procurement teams handle financial transactions while department managers handle personnel logistics, eliminating the need for purchasing staff to chase down attendee details they don't have access to and empowering event attendees to self-manage ticket assignments within their purchased group allocation.

• For Attendees: Comprehensive Event Hub and Personal Dashboard - Access your centralized event hub providing 360-degree event visibility and participation tools beyond basic registration. Navigate through configurable menu sections including Event Home, Event Info, FAQ, Speakers, Sessions, Agenda, Sponsors, Contact Us, and My Agenda, with section visibility controlled by organizers to match event structure. Browse the complete event agenda with filtering by tracks, rooms, speakers, and session types, build your personal agenda by favoriting sessions you plan to attend, and view your customized schedule separate from the full event program. Explore the sponsor directory to discover exhibitors and partners, view detailed sponsor profiles with company information and offerings, and request one-on-one meetings with sponsor representatives by browsing their available meeting slots or proposing custom meeting times and locations. Manage your tickets with real-time status tracking, access session check-in capabilities for tracking attendance, complete event surveys and feedback forms, and connect with other attendees through event networking features. For hybrid events, access online session participation tools integrated directly into your event hub, enabling virtual attendance alongside physical event features in one unified experience designed to maximize event value before, during, and after the conference.

Attendee management

For Event Organizers

• For Event Organizers: Complete Attendee Intelligence and Activity Tracking - View comprehensive attendee profiles with background information, engagement statistics, and complete movement history from registration through checkout. Track every action each attendee takes including session attendance, booth visits, survey completions, badge issuance, mobile app usage, networking connections, giveaway collections, and gamification participation. Access chronological timelines showing exactly when each activity occurred or view grouped timelines organizing all activities by category for pattern analysis. Export detailed attendee reports to Excel with customizable fields for offline analysis and stakeholder reporting. Transform raw attendance data into actionable insights about attendee behavior, engagement patterns, and event ROI.

• For Event Organizers: Multi-Dimensional Analytics Dashboards with Visual Reports - Access five specialized dashboards covering registrations, attendees, customers, add-ons, and options with rich charts and interactive visualizations. Analyze registration trends with daily, weekly, and monthly breakdowns showing exactly when tickets were purchased and how sales velocity changes over time. View geographic distribution with country-level analytics and maps, segment attendees by ticket types and custom registration fields, identify top customers by spending and engagement, and track add-on and option selections across your attendee base. All analytics feature color-coded charts, trend lines, and comparative visualizations enabling quick pattern recognition and data-driven decision making for event optimization.

Finances

For Event Organizers

• For Event Organizers: Flexible Invoice Flow Configuration for Global Markets - Choose between direct invoicing where invoices are issued before payment (standard in most European countries) or order-invoice flow where orders are created first and invoices generated after successful payment (common in US markets). Configure invoice numbering patterns, payment terms, and due dates independently for ticket sales and sponsorships to match your accounting requirements. Support for pro-forma invoices enables preliminary billing before final payment confirmation. Customize invoice texts, headers, and footers per country and language to ensure compliance with local business practices. Switch between invoice flows without migrating historical data, providing flexibility as your business scales internationally.

• For Event Organizers: European E-Invoice Standards with Automated Compliance - Generate fully compliant electronic invoices meeting European standards including ZUGFeRD and Factur-X formats that embed machine-readable data within PDF documents. Every invoice contains both visual presentation for human readers and structured data for automated accounting system import, eliminating manual data entry in financial software. Export invoices directly to accounting platforms with one click or deliver electronically to customers with embedded payment tracking. Support for fiscal compliance including digital signatures, unique document identifiers, verification QR codes, and audit trails ensures readiness for mandatory e-invoicing regulations. Reduce manual accounting work while maintaining complete tax compliance across multiple jurisdictions with automated invoice generation and validation.

• For Event Organizers: Comprehensive Refund and Invoice Adjustment Management - Handle ticket cancellations, refunds, and billing corrections through a unified financial management interface with complete audit trails. Generate credit notes (cancellation invoices) automatically when orders are cancelled, create invoice corrections for partial refunds or billing adjustments, and track all financial document relationships for accounting clarity. Configure approval workflows for both attendee-requested and organizer-initiated cancellations, choosing whether to issue full refunds, partial refunds, or no-refund cancellations based on your policies. Send automated email notifications to customers with refund status updates and download detailed reports for financial reconciliation. Maintain complete financial integrity with separate document numbering for cancellations and corrections that integrate seamlessly with your accounting systems.

• For Event Organizers: Real-Time Payment Status Tracking and Oversight - Monitor all incoming ticket payments through comprehensive dashboards showing payment status, methods used, transaction dates, and outstanding balances at a glance. Track payment states including paid, unpaid, partially paid, overpaid, pending, refunded, and disputed with visual indicators for quick status recognition. View detailed payment history per order showing which customers paid using credit cards, bank transfers, digital wallets, or other payment methods. Identify overdue invoices, follow up on incomplete payments, and track refund processing with dedicated status filters and advanced search. Export payment reports to Excel for financial analysis, tax preparation, and stakeholder reporting with customizable data fields.

• For Event Organizers: AI-Powered Bank Statement Reconciliation - Import bank statements in multiple formats (MT940, CSV, XML, TXT, and 10+ other electronic banking formats) and let AI automatically match incoming payments to orders and invoices. The system analyzes transaction amounts, dates, reference numbers, and descriptions to identify matches with confidence scoring (Perfect, High, Medium, Low), automatically applying high-confidence matches while flagging uncertain transactions for review. Manually reconcile unmatched transactions through an intuitive interface where you can search invoices, drag-and-drop matches, and resolve payment discrepancies in minutes instead of hours. Track reconciliation sessions with metrics showing total transactions processed, matched count, unmatched count, and reconciliation completion status. Eliminate hours of manual payment matching work while maintaining accurate financial records and reducing accounting errors.

For Attendees

• For Attendees: Complete Invoice Management Dashboard - Access all your event invoices, orders, credit notes, and invoice corrections through a dedicated invoice dashboard where you can view, pay, and download financial documents in one centralized location. View invoices grouped by buyer (useful when purchasing tickets for multiple organizations), see detailed breakdowns showing ticket types, quantities, pricing, taxes, and totals with color-coded payment status indicators. Download professional PDF documents for all invoice types including original invoices, cancellation credit notes, and billing corrections for your accounting records. Pay outstanding invoices directly from the dashboard with integrated payment processing, track payment history with transaction dates and methods used. Manage all event-related financial documents without contacting organizers, ensuring you always have access to receipts and tax documentation.

• For Attendees: Professional VAT Invoicing for Companies and Individuals - Register as either a company or individual and receive properly formatted, tax-compliant invoices matching your registration type. Company registrations collect organization name, full address, tax ID number, company registration number, and tax type (VAT, GST, sales tax) for compliant B2B invoicing with reverse charge support where applicable. Individual registrations require only personal details and address, with appropriate consumer tax treatment applied based on your country. All invoices are generated as European-standard e-invoices with embedded machine-readable data, enabling direct import into accounting software without manual data entry. Receive invoices that meet international compliance standards including ZUGFeRD and Factur-X formats, ensuring your accounting department can process event expenses efficiently.

• For Attendees: Flexible Payment Method Selection - Choose from multiple payment options during checkout including credit and debit cards, bank transfers, regional payment providers, and modern digital wallets like Apple Pay and Google Pay based on methods event organizers enable. Select your preferred payment method from a clear list showing payment descriptions and processing details, complete secure payments through integrated payment forms without leaving the registration site. Payment options adapt to your location and event configuration, offering familiar local payment methods alongside international options. All payment processing uses industry-standard security with encrypted transactions, immediate payment confirmation, and automated receipt generation. Complete your ticket purchase using the payment method that works best for you, whether paying by corporate card, personal account, or mobile wallet.

Surveys

For Event Organizers

• For Event Organizers: Advanced Survey Builder with 16 Question Types - Create sophisticated surveys with unlimited questions using 16 question types including short and long text, numeric and decimal inputs, date/time pickers, yes/no toggles, country and language selectors, single-choice radio buttons, multi-select dropdowns and checkboxes, tag-based chip selections, rating scales, and file or image uploads with configurable size limits and dimensions. Configure each question as required or optional, add descriptions and validation rules, reorder questions with drag-and-drop, and build everything from quick flash surveys with 4 questions (displayed inline in mobile app feeds) to comprehensive multi-page feedback forms. Associate surveys with specific sponsors or partnerships to co-brand feedback collection and demonstrate sponsor value through engagement metrics.

• For Event Organizers: Targeted Survey Distribution and Audience Segmentation - Distribute surveys through multiple channels including mobile push notifications that appear directly in attendee feeds, or Smart Hub site. Target precise audience segments including all attendees, specific ticket type holders, sponsors and exhibitors, speakers and content contributors, or Smart Hub members based on registration data and engagement history. Send flash surveys during sessions via push notifications for immediate feedback while experiences are fresh, schedule post-event surveys for comprehensive evaluations, or deploy continuous micro-surveys throughout multi-day events to track sentiment evolution. Cancel previous survey notifications automatically when sending new surveys to keep attendee feeds clean and focused on current priorities. Control survey visibility and access through active/inactive toggles without disrupting response data or analytics from previous distribution periods.

• For Event Organizers: Real-Time Survey Analytics and Visual Reporting - Access comprehensive analytics dashboards showing total response counts, completion rates, and question-level statistics with automatic calculations for numeric averages, sums, and response distributions. View response data through interactive pie charts and bar charts that visualize answer distributions for multiple-choice questions, analyze free-text responses with the last 5 answers displayed per question for qualitative insights, and track participation metrics to identify high-engagement topics. Filter and search survey responses by attendee, custom field values, or response metadata to segment analysis by demographics or registration attributes. Export complete survey data to Excel with all responses, timestamps, attendee information, and custom field values for offline analysis, stakeholder reporting, or integration with external analytics tools. Monitor real-time response rates during live events to gauge participation levels and adjust distribution strategies dynamically for maximum engagement.

• For Event Organizers: Sponsor-Branded Surveys for Enhanced Partnership ROI - Link surveys directly to specific sponsors or partnerships, displaying sponsor logos in mobile app presentations and sponsor names in all survey contexts to create co-branded feedback collection experiences. Enable sponsors to gather product feedback, qualify leads, collect contact preferences, or conduct post-demo satisfaction assessments through surveys that clearly identify the sponsoring organization while you maintain full administrative control. Track sponsor survey engagement in attendee timelines where responses appear alongside booth visits and lead retrieval interactions, providing comprehensive sponsor touchpoint visibility that demonstrates partnership value beyond traditional booth metrics. Filter survey analytics by sponsorship to generate sponsor-specific response reports, measure completion rates per sponsor, and provide partners with documented engagement metrics that justify sponsorship investment. Transform surveys from generic feedback tools into strategic sponsor value-adds that enhance partnership packages, increase sponsor satisfaction, and differentiate your event's sponsor benefits from competitors offering only traditional booth space.

For Attendees

• For Attendees: Quick and Easy Survey Participation - Complete surveys directly in the run.events mobile app or Smart Hub site with intuitive interfaces designed for rapid response. Answer flash surveys with 4 or fewer questions inline in your mobile feed without leaving your current screen, or complete comprehensive surveys with 5+ questions in dedicated full-page views that provide focused completion experiences. Receive push notifications when new surveys are available, ensuring you never miss opportunities to provide feedback or influence event decisions. Submit responses with confidence knowing duplicate prevention systems ensure your voice is counted once per survey, and resume partially completed surveys if interrupted. Participate in sponsor-specific surveys where your feedback helps exhibitors improve offerings while viewing sponsor branding that contextualizes the feedback purpose.

Communications

For Event Organizers

• For Event Organizers: Comprehensive Chat Moderation and Content Management - Monitor and moderate all event communications across multiple chat contexts including public groups, session discussions, social event chats, sponsor coordination channels, and content team conversations through a centralized moderation dashboard. View flagged messages reported by users, delete inappropriate content with confirmation workflows, edit messages to correct misinformation, and search conversations using advanced filters by group, sender, or flagged status for targeted oversight. Export moderation logs to Excel for compliance documentation, track message flagging patterns to identify problematic users, and maintain complete audit trails showing who deleted or edited what content and when. Access real-time chat feeds to answer attendee questions directly in group discussions, participate in session Q&A threads, and provide support without switching platforms. Ensure safe, productive conversations across all event communication channels while maintaining transparency through soft-delete systems that preserve moderation history.

• For Event Organizers: Public Groups Management and Discovery - Create and manage public discussion groups for networking, topic-based conversations, or community building with customizable names, descriptions, and group photos. Configure groups as public (discoverable by all attendees) or private (invitation-only), edit group details including member permissions and visibility settings, and delete groups when they've served their purpose with confirmation safeguards. Monitor group activity through integrated moderation tools showing message counts, active members, and recent conversations to identify high-engagement topics worth promoting. Leverage groups for strategic purposes like creating speaker networking lounges, sponsor-hosted product discussion forums, industry-specific professional networks, or regional attendee meetup coordination channels. Enable attendees to discover groups through searchable directories and auto-suggest features that recommend relevant groups based on registration data and interests.

For Attendees

• For Attendees: Rich Group Chat and Team Collaboration - Participate in public groups and private conversations with text messaging, file sharing, image uploads, emoji reactions, and message threading for organized discussions. Pin important announcements to group headers for persistent visibility, quote previous messages to maintain conversation context, and edit or delete your own messages if you need to correct information. Browse shared files and images in dedicated tabs with gallery views and download links, access pinned notes containing key information or group guidelines, and favorite frequently used chats for quick access from your dashboard. Receive unread message badges showing new activity across text, images, and files separately, enabling focused catch-up on specific content types. Join public groups to connect with peers sharing professional interests, regional affiliations, or event experiences, creating lasting professional relationships that extend beyond conference dates.

FAQs

For Event Organizers

• For Event Organizers: Comprehensive FAQ Management System - run.events enables event organizers to create and manage multiple FAQ sections tailored to different audience types. Whether you need separate FAQs for general attendees, speakers, sponsors or exhibitors, you can easily create dedicated FAQ sections for each group. Each FAQ section can be designated as the default for its audience type, ensuring that attendees always see the most relevant information when they visit your event portal or mobile app. Event organizers can organize FAQs with custom ordering, making it easy to prioritize the most important questions at the top.

• For Event Organizers: Multilingual FAQ Support with Easy Translation Management - In today's global events, multilingual support is not optional—it's essential. run.events FAQ system is fully multilingual, allowing event organizers to create FAQs in multiple languages simultaneously. For each FAQ section, you define a primary language, and then you can easily add translations for all other event languages. This ensures that German-speaking attendees, French-speaking sponsors, and English-speaking speakers all get the same comprehensive information in their preferred language.

• For Event Organizers: Rich FAQ Content with Images, File Attachments, and Links - run.events FAQs go far beyond simple text-based question-and-answer pairs. For each FAQ answer, event organizers can add supporting images to provide visual context, attach multiple downloadable files (such as PDFs, guides, forms, or documentation), and include links to external resources or web pages. This makes FAQs a powerful knowledge base where attendees can not only read answers but also download essential documents, view visual guides, and access related online resources—all from one convenient location. Whether it's a venue map, a registration form, a tax document, or a link to your hotel booking portal, you can attach it directly to the relevant FAQ answer.

• For Event Organizers: Smart Search and Filtering for Easy FAQ Discovery - As your event FAQ library grows, finding the right information quickly becomes critical. run.events provides powerful search and filtering capabilities that allow both event organizers and attendees to instantly find the information they need. Organizers can search through all FAQs and questions by keywords, filter by audience type or language, and quickly locate specific content for editing. For attendees, the FAQ widget and portal pages include smart search that looks through question text and answer content, making it effortless to find answers even in extensive FAQ collections with hundreds of questions.

• For Event Organizers: FAQ Embeddable Web Widgets for Your Event Website - If you have a custom-built event website, run.events makes it incredibly easy to integrate your FAQs into your existing site through embeddable web widgets. The run.events FAQ widget can be embedded in any web page with just a few lines of code, and it automatically inherits your website's styling to maintain a consistent look and feel. You can configure the widget to display specific FAQ sections, choose the language, control which questions are expanded by default, and even filter by audience type. This means you maintain full control over your event website's design while leveraging run.events' powerful FAQ management capabilities behind the scenes.

For Attendees

• For Attendees: Easy-to-Navigate FAQs in Event Portal and Mobile App - Attendees can access comprehensive, role-specific FAQs directly from the event portal and the run.events mobile app. The FAQs are presented in an elegant accordion-style interface where questions can be expanded with a single click to reveal detailed answers, supporting images, and downloadable resources. Attendees can choose their preferred language, search for specific topics, and use "Expand All" / "Collapse All" features for quick browsing. Whether they're looking for information about registration, venue access, speaker schedules, or sponsor booths, attendees find answers quickly without having to contact event support, reducing organizer workload and improving attendee satisfaction.

Email Messages

For Event Organizers

• For Event Organizers: AI-Powered Email Designer - Creating beautiful, professional-looking HTML emails has never been easier. run.events revolutionizes email design with its fully AI-powered email designer that allows you to create stunning, branded email designs simply by describing what you want. Just tell the AI what kind of email you need: "Create a welcome email for attendees with our event logo, a warm greeting, key event dates, and a call-to-action button to complete registration" or "Design a sponsor thank-you email with a professional header, sponsor logo placement, and social media links." The AI instantly generates a complete, professional email design that matches your event's branding, colors, and style. You can then refine the design through natural conversation: "Make the header image larger," "Change the button color to purple," "Add a section for speaker highlights." If you know how to use ChatGPT, you know how to create professional email designs with run.events. For users who prefer hands-on control, the platform also includes a visual drag-and-drop editor with pre-built components (headers, text blocks, images, buttons, social media links, footers) that can be customized with your branding, and even supports custom HTML and CSS code blocks for advanced users. Whether you're prompting the AI or using the visual editor, creating professional event communications has never been faster or easier.

• For Event Organizers: Email Design Templates Library - Build Once, Reuse Forever. One of the most powerful features of run.events email design system is the two-tier template library. At the event level, you can create and save multiple email designs specific to that event—welcome emails, reminder emails, post-event thank-you emails, etc. But the real power comes at the organizer level: any email design you create can be saved as an organizer-level template, making it instantly available across all your future events. This means that if you create a beautiful welcome email design for your spring conference, you can reuse that same design (with appropriate modifications) for your fall summit, winter workshop, and any other event you organize. Over time, you build a comprehensive library of professional email templates that dramatically reduces the time and effort needed to create event communications. Templates can be organized by recipient type (ticket owners, speakers, sponsors, etc.), making it easy to find the right starting point for each communication need.

• For Event Organizers: Audience-Specific Email Designs - Not all event emails should look the same. An email to general attendees should have a different tone and design than an email to VIP sponsors or keynote speakers. run.events email design system recognizes this by allowing you to categorize each email design by recipient type: Ticket Owners, Speakers, Session Owners, or Sponsor Staff. Each recipient type is color-coded for easy visual organization, making it simple to manage multiple email designs even for complex events with many different audience segments. When you create a new email design, you select the intended recipient type, and the system automatically suggests relevant templates from your library. This audience-specific approach ensures that each stakeholder group receives communications that are appropriately styled and branded for their relationship with your event.

• For Event Organizers: Seamless Integration with Event Asset Gallery - Professional email designs often require custom images—event logos, venue photos, speaker headshots, sponsor logos, background images, and more. run.events email designer seamlessly integrates with your event's asset gallery, allowing you to access all your uploaded event images directly from within the email editor. Simply double-click or drag-and-drop to open the image gallery, select the image you need, and it's instantly inserted into your email design. Images are stored in secure cloud storage and automatically optimized for email delivery. This integration means you never have to juggle multiple tools or worry about image hosting—everything is managed within the run.events platform, with all your event assets available at your fingertips whenever you're designing an email.

• For Event Organizers: Email Design Duplication and Iteration - Event communications often follow similar patterns with small variations. You might need to send three reminder emails with slightly different content but the same overall design, or create multiple sponsor communications with consistent branding but different messaging. run.events makes this incredibly efficient with one-click email design duplication. Select any existing email design and duplicate it instantly, creating a perfect copy that you can then modify as needed. This feature dramatically speeds up your email creation workflow, allowing you to iterate quickly on successful designs rather than starting from scratch each time. Combined with the ability to edit design metadata (name, description, recipient type) separately from the visual content, you have complete flexibility to organize and evolve your email communications throughout your event lifecycle.

• For Event Organizers: From Design to Delivery - When you're ready to send your beautifully designed email, the process is seamless. Select your email design from your library, and run.events automatically renders it as a complete, email-client-compatible HTML message with embedded CSS styling. The system handles all the technical complexities of email rendering—ensuring that your design looks great in Gmail, Outlook, Apple Mail, and other email clients. Your design content is stored efficiently as structured data (HTML and CSS components), making it portable, version-controllable, and future-proof. Whether you're sending to a small group of VIP speakers or broadcasting to thousands of attendees, your custom-designed emails maintain their professional appearance and branding across all recipient email clients.

• For Event Organizers: Context-Aware Email Sending Throughout the Platform - Once you've created your email designs, they become available throughout the entire run.events platform wherever you need to communicate with event stakeholders. This means you don't have to navigate back to a central email center every time you want to send a message—your beautifully designed emails are accessible right where you're working. Managing tickets and need to send payment reminders to specific ticket holders? Your email designs are right there in ticket management. Reviewing speaker submissions and want to send acceptance notifications? Your speaker-specific email designs are available directly in speaker management. Working with sponsors and need to send booth assignment confirmations? Your sponsor email designs are ready in sponsor management. The same applies to attendee management, session management, and every other area of the platform. This contextual integration means you can select the relevant contacts, choose your email design, personalize the message if needed, and send—all without leaving your current workflow. It's email communication that fits naturally into how you actually work, not a separate system you have to jump to every time you need to reach out to event stakeholders.

run.events Mobile App

Event-Adaptive Native Mobile App

For Event Organizers

• For Event Organizers: Fully Modular App Builder with Drag-and-Drop Configuration - Design unique mobile app experiences for each event using a modular component system where you select, arrange, and configure screens from pre-built modules including sponsor directories, interactive agendas, speaker profiles, home feeds, peer networking search, support chat, news feeds, static content pages, floor plans with navigation, social activity streams, and chat groups. Create multiple app configurations (setups) for different user segments with role-based filtering that shows VIP attendees different content than general admission, displays sponsor-specific screens only to exhibitors, or provides speaker-only resources to presenters. Build page hierarchies with tabs and sub-sections, add custom banner sets with images and links, configure navigation menus with custom ordering, and set one screen as the home page that users see upon app launch. Preview configurations before publishing, manage content separately from structure through reusable banner and link sets, and support multiple languages by creating separate setups per language with automatic selection based on user preferences. Deliver truly customized event apps that reflect your unique event structure without custom development.

• For Event Organizers: Multi-Role App Access Control and Personalization - Create differentiated app experiences for different stakeholder groups by configuring multiple app setups filtered by user roles, with priority ordering determining which configuration loads when users match multiple roles. Assign role-based permissions controlling which attendees see sponsor content, which speakers access presentation resources, which exhibitors view lead retrieval tools, and which VIP attendees enter exclusive lounges or networking spaces. Configure language-specific setups automatically selected based on user language preferences, ensuring German-speaking attendees see German interface while English speakers see English content without manual switching. Set active date ranges per setup to automatically transition app content between pre-event promotion mode, live event operation mode, and post-event community mode without manual configuration changes. Manage component visibility per page allowing same structural framework to display different content modules based on context, time, or user attributes for maximum flexibility with minimum administrative overhead.

Push Notifications

For Event Organizers

• For Event Organizers: Targeted Push Notifications with Advanced Segmentation - Send push notifications to all attendees or precisely targeted segments using sophisticated filtering including specific ticket types, ticket options, registration field values, or complex logical expressions combining multiple criteria. Deliver plain text notifications to share announcements, create action notifications with deep links that navigate users directly to specific app screens (agenda, sponsors, sessions, surveys), or send flash survey prompts that open surveys inline for immediate feedback. Schedule notifications for future delivery with start and end dates, set priority levels for urgent messages, and track delivery status with detailed logs showing successful deliveries, failures, and reasons. Monitor engagement through open rates and interaction tracking, cancel scheduled notifications before delivery if plans change, and prevent duplicate survey notifications by automatically excluding users who already responded. Transform push notifications from broadcast announcements into strategic engagement tools that drive specific attendee actions and gather real-time feedback.

Home Feed

For Attendees

• For Attendees: Personalized Home Feed as Your Event Cockpit - Start each day with your personalized home feed displaying upcoming sessions you've favorited, recent event notifications and announcements, news updates and organizer communications, important quick links to venue maps or WiFi information, unread messages from attendees and group chats, and custom content curated by organizers for your specific attendee type or interests. See at-a-glance what's happening now and next with session countdowns, receive inline flash surveys you can complete with a few taps without leaving the feed, and access shortcuts to frequently used features like your ticket QR code or meeting schedule. Scroll through a chronological stream combining official event content with community activity creating a dynamic, personalized event dashboard that adapts throughout your conference experience. Never miss important updates or opportunities with everything you need surfaced proactively based on your registration data, session favorites, and engagement patterns.

Agenda & Sessions

For Attendees

• For Attendees: Interactive Agenda with Personal Schedule Builder - Browse the complete event agenda with all sessions, speakers, and tracks, then create your personalized schedule by hearting sessions you want to attend with automatic personal agenda population. Search sessions by topic keywords or speaker names, filter the agenda by room, track, time slot, or session type to find content matching your interests, and view detailed session pages with descriptions, speaker bios, room locations, and time information. Switch between viewing the full event agenda and your curated personal schedule showing only your favorited sessions with visual calendar layouts or list views. Receive push notifications before your favorited sessions start ensuring you never miss important content, and adjust your personal agenda on-the-fly as you discover new sessions or priorities change during the event.

Networking & Connections

For Attendees

• For Attendees: Connect with other attendees by scanning their badge - Connect with other attendees instantly by scanning their event badges to exchange contact information and establish professional connections that persist before, during, and after the conference. Search for attendees by country, industry, interests, job title, or any public registration fields set by organizers to find peers with complementary professional goals or shared backgrounds. View attendee profiles showing their companies, roles, professional interests, and session attendance where privacy settings allow, then send connection requests, initiate direct chats, propose one-on-one meetings, or invite them to group discussions and side events. Build your professional network organically through in-person badge scans at sessions or booths, or proactively through targeted searches for specific expertise or geographic markets. Transform brief conference encounters into lasting professional relationships through persistent digital connections that enable ongoing collaboration and knowledge sharing long after the event concludes.

• For Attendees: AI-Powered Networking Recommendations with Full Privacy Control - Receive intelligent suggestions for which attendees you should meet based on mutual or complementary professional interests, buyer/seller role matching, and shared event goals when organizers enable AI networking features. View AI-generated connection recommendations with clear explanations of why each match makes sense (shared industries, complementary products, similar challenges), suggested conversation starters, and relevance scores helping you prioritize networking time. Review recommendations at your convenience and decide which connections to pursue without pressure, with all AI features fully transparent about how recommendations are generated in compliance with EU AI Act requirements. Toggle all networking and AI features on or off with one-click privacy controls giving you complete authority over your data sharing and visibility within the event community. Participate in AI-enhanced networking only if it serves your goals, with full GDPR compliance ensuring your personal and professional information remains under your control at all times.

Sponsors & Exhibitors Hub

For Attendees

• For Attendees: Sponsor Directory with Integrated Meeting Booking System - Browse comprehensive sponsor and exhibitor profiles showing logos, descriptions, products and services, downloadable materials, booth locations, and team members attending the event, then book professional one-on-one meetings directly through the app. View which sponsors offer bookable meeting slots, browse their available times, and reserve meetings with a few taps, or send custom meeting requests proposing your preferred time, location, and discussion topics when pre-scheduled slots don't fit your schedule. Receive meeting confirmations with calendar integration, get reminders before meetings start, and access integrated chat with sponsors to share information or follow up after discussions, transforming casual booth visits into structured professional conversations. Discover sponsor-hosted booth events like product demonstrations and prize drawings, RSVP to attend, and if gamification is enabled, scan QR codes at booths to enter prize drawings, track your coin balance, view swag lists, and check leaderboards. Ensure you connect with the sponsors that matter most to your business goals through professional scheduling that respects everyone's time and maximizes relationship-building opportunities.

For Sponsors and Exhibitors

• For Sponsors and Exhibitors: Collaborative Lead Retrieval with Real-Time Team Sync - Scan attendee badges at your booth using the mobile app to instantly capture leads, then rate them with 5-star ratings, apply one-tap qualification labels you configure in advance, or enter detailed notes about conversations and product interests while interactions are fresh. Share lead data collaboratively across your entire booth team with real-time synchronization ensuring everyone sees collected leads, ratings, notes, and qualification tags immediately regardless of which team member scanned the badge. Start conversations instantly with captured leads through integrated chat, organize follow-up one-on-one meetings directly from the app, access complete contact details including email and phone, and track which giveaways you distributed to each lead if using gamification features. View all captured leads in the mobile app for immediate follow-up during the event, then download complete lead lists with all ratings, qualifications, notes, and contact information from your sponsor dashboard web portal for CRM import and post-event nurturing. Transform booth visits from passive badge collections into actionable sales intelligence with qualification data captured at the moment of highest engagement.

Side Events & Social Gatherings

For Event Organizers

• For Event Organizers: Attendee and Sponsor-Created Side Events with Built-In Management - Enable attendees and sponsors to organize their own side events and social gatherings directly through the mobile app, creating peer-led networking opportunities like city tours, breakfast meetups, industry discussion groups, or product demonstrations. Configure side events with names, descriptions, dates, times, locations, maximum attendee limits, and event photos, then designate them as public (discoverable by all attendees with open registration) or private (invitation-only with approval workflows). Automatically create dedicated chat groups for each side event enabling participants to coordinate logistics, share information, and continue discussions before, during, and after gatherings. Integrate prize drawings with side events by attaching raffles, tracking participant entries through badge scans, and randomly selecting winners from eligible attendees who attended the event. View comprehensive attendee lists showing RSVPs and check-in status, manage event cancellations or rescheduling, and optionally list side events in the main event agenda for maximum visibility alongside official programming.

For Attendees

• For Attendees: Create and Join Peer-Organized Social Events - Organize your own social events like city walking tours, breakfast meetups, yoga sessions, industry discussions, or networking dinners by entering event names, descriptions, dates, times, locations, participant limits, and event photos, then choosing public visibility for open registration or private invitation-only access. Automatically receive a dedicated chat group for each social event you create or join, enabling participants to coordinate logistics, share information, and build connections before gathering in person. Browse all available social events created by fellow attendees and sponsors through searchable feeds showing event details, organizer names, current participant counts, and RSVP buttons for instant registration. Participate in both attendee-organized peer gatherings and sponsor-hosted booth events like product demos or prize drawings through the same seamless interface with chat, notifications, and meeting coordination. Transform conferences from purely professional programming into rich community experiences where you build authentic relationships through shared activities, explore host cities with local guides, form interest-based communities, and create memories extending far beyond official sessions.

Chat & Messaging

For Attendees

• For Attendees: Public and Private Chat Groups for Lasting Professional Communities - Create or join public chat groups discoverable by all attendees for topic-based discussions like "First-Time Attendees," "AI & Machine Learning," "Job Seekers & Recruiters Connect," or "Local Restaurant Recommendations," or form private invitation-only groups for focused conversations like alumni meetups or workshop follow-ups. Participate in persistent chat rooms where members share messages, links, images, and files in ongoing conversations that start before the event, continue during, and extend indefinitely afterward becoming long-term professional networks. Experience rich real-time chat functionality with typing indicators, read receipts, push notifications, group photos, topic descriptions, and member management ensuring nobody misses important updates. Join ephemeral event-specific groups for immediate conference coordination and lasting community groups that remain active for months or years, organizing reunions, sharing job opportunities, and maintaining connections between annual events. Build enduring professional communities that provide ongoing value long after returning home, transforming one-time conference encounters into permanent networks supporting career growth and knowledge sharing.

Digital Tickets

For Attendees

• For Attendees: Digital Tickets with QR Codes and Wallet Integration - Access all your event tickets with QR codes directly in the mobile app for quick display during entrance control and check-in, or transfer tickets to Apple Wallet or Google Wallet for even more convenient device-native access. Show your QR code at registration desks, venue entrances, or VIP lounge access points with tickets always available even without internet connectivity once loaded to your device wallet.

run.events Marketing

Incomplete Orders / Abandoned Carts

For Event Organizers

• For Event Organizers: Comprehensive Abandoned Cart Recovery and Funnel Analytics - Identify and recover lost revenue by tracking every registration session across 13 distinct checkout steps from initial landing through final purchase, pinpointing exactly where potential attendees abandon their registration. View detailed analytics showing user details, time spent in registration, marketing attribution with full UTM parameters, and whether abandoned users eventually completed purchases through other channels. Filter and segment abandoned carts by step abandoned, country, company, date range, or marketing source to create targeted re-engagement campaigns for specific user groups. Send personalized bulk email campaigns to abandoned cart users with customizable templates, promotional vouchers, and tailored messaging based on where they dropped off in the funnel. Transform registration bottlenecks into revenue opportunities by understanding user behavior patterns, measuring retargeting campaign effectiveness, and converting hesitant prospects into confirmed attendees.

Influencer Marketing

For Event Organizers

• For Event Organizers: Zero-Cost Viral Marketing Through LinkedIn Influencer Campaigns - Amplify event reach and drive ticket sales at zero cost per acquisition by transforming speakers, sponsors, and existing attendees into brand ambassadors who share professionally designed campaign cards on LinkedIn with one click. Create three campaign types targeting attendees, speakers, or sponsors with sophisticated audience segmentation including ticket types, speaker tracks, sponsorship levels, countries, or custom registration fields for precision targeting. Design stunning campaign cards with dynamic data binding that automatically populate each influencer's profile photo, name, company, job title, and optional voucher codes, ensuring every post looks professionally branded and personalized. Configure customizable post templates with variable text influencers can edit and fixed footer text containing registration links that remain unchanged, maintaining consistent messaging while allowing personal touches. Track complete campaign performance with detailed analytics showing engagements (posts created), conversions (link clicks), and ticket sales per influencer through unique tracking links, plus internal points leaderboards ranking top-performing influencers across multiple campaigns without revealing scores to participants.

• For Event Organizers: Automated Voucher Integration for Influencer Attribution - Boost influencer motivation and precisely track sales attribution by automatically generating unique voucher codes for each influencer's campaign participation. Configure voucher templates with custom prefixes, maximum uses, validity periods, and discount amounts that make sharing more compelling for influencers and their audiences. Each influencer receives a personalized voucher code embedded in their campaign card and post, enabling them to offer exclusive discounts to their network while you track exactly which tickets were sold through each influencer's promotion. Monitor voucher redemption alongside engagement metrics in comprehensive reports showing which influencers drove the most revenue, which campaigns generated highest conversion rates, and which audience segments responded best to influencer promotion. Transform influencer marketing from brand awareness into measurable revenue generation with direct attribution from post to purchase.

• For Event Organizers: Professional Campaign Card Designer with Dynamic Personalization - Create visually stunning campaign cards. Design cards in multiple dimensions and formats with drag-and-drop elements, then add dynamic data fields that automatically populate with each influencer's information including profile photos, logos, names, companies, countries, custom fields, and voucher codes. Cards render as professional images attached to LinkedIn posts, ensuring consistent brand presentation while showcasing individual influencer identity and credentials. Save card designs as reusable templates across multiple campaigns, dramatically reducing time to launch new influencer initiatives while maintaining design consistency. Deploy campaigns in minutes instead of days by combining pre-designed cards with targeted audience selection and automated invitation delivery via email and push notifications.

• For Event Organizers: Comprehensive Influencer Performance Analytics and Leaderboards - Gain complete visibility into influencer marketing ROI with detailed analytics dashboards showing campaign performance, individual influencer contributions, and aggregate metrics across all initiatives. View campaign summaries with engagement counts, conversion rates, and ticket sales alongside status tracking and voucher usage indicators for quick performance assessment. Access influencer engagement reports showing which influencers participated in which campaigns, how many conversions each generated, how many tickets they sold, and when they posted for granular campaign analysis. Monitor internal influencer leaderboards ranking all participants by total engagements, conversions, ticket sales, and earned points across multiple campaigns to identify your most valuable brand ambassadors. Export all analytics to Excel for deeper analysis, stakeholder reporting, and integration with external marketing intelligence tools.

For Attendees, Sponsors, and Speakers

• For Attendees, Speakers and Sponsors: One-Click Professional LinkedIn Promotion - Increase your professional visibility and expand your LinkedIn presence by sharing beautifully designed, personalized campaign cards announcing your event participation with just three clicks. Access campaigns through email invitations containing pre-designed cards already populated with your profile photo, name, company, and professional details, requiring no design work or content creation. Customize post text before sharing to add personal commentary while maintaining event branding and registration links in fixed footer sections that preserve campaign effectiveness. Post directly to LinkedIn through integrated authentication with campaign cards appearing as professional images that showcase both your personal brand and event affiliation, positioning you as an industry leader attending prestigious professional events. Participate effortlessly in event promotion while building your personal brand, engaging your professional network, and potentially earning recognition on influencer leaderboards for community contribution.

Gamification

For Event Organizers

• For event organizers: run.events Gamifiction is an proven way to increse event engagement, to bring attendees to the sponsr and expo booths, and to increase session attendance. The principle is simple: Event organizers set up a virtual "currency", aka "coins", which they can name however they want. Organizers can set up the initial number of coins each attendee will have. Then they set up the rules, which activity brings how much coins to the attendees who are participating. Typical activities are expo booth visits, session attending, booth/expo session attending, filling out session feedback forms, completing surveys, connecting with other attendees, creating side events, etc. Organizers can set the rules how much coins each of those activities bring. Coins are then spent on giveaways, regardless if from organizers, or from partners/sponsors/exhibitors. Organizers can decide to make the coffee not free, but that it costs some small amount of coins. Giveaways on the sponsor booths can be made to be "purchasable" for coins - so a giveaway t-shirt, or a giveaway pen can cost a small amoint of coins. This is then the incentive for attendees to actually do stuff which they are otherwise reluctant to do, such as completing surveys or rating sessions. Event organizers, as well as sponsors/exhibitors can have giveaways listed in the mobile app and on the event web site, which then motivates the attendees to look what is at which booth and to have that as inspiration to visit that booth and to engage in the conversation.

• For Event Organizers: Comprehensive Giveaway Inventory and Transaction Management - Manage complete swag inventory with detailed tracking of quantities available, items already distributed, and real-time redemption monitoring for every giveaway offered by organizers and sponsors. Configure each giveaway with custom pricing in coins, quantity limits, per-user redemption caps, sponsor attribution, product images, and active/inactive status to control availability dynamically throughout the event. Track every coin transaction with detailed logs showing timestamp, attendee, company, giveaway redeemed, and coin amount spent, plus complete earning history showing which activities generated coins, when coins were awarded, and detailed activity descriptions with session names or booth identifiers. Access comprehensive leaderboards displaying attendee rankings by total coins earned and current balance, filter by country, export to Excel for analysis, and identify top performers to award prizes, recognize engagement leaders, or invite highly active attendees to exclusive experiences. Transform gamification from simple point collection into strategic business intelligence revealing which activities drive engagement, which giveaways attract attention, and which attendees demonstrate highest event investment.

For Attendees

• For Attendees: Personal Gamification Dashboard with Real-Time Balance and Rankings - View your current coin balance, complete earning history showing every activity that generated coins with timestamps and descriptions, and spending history displaying all giveaways redeemed with purchase details directly in the mobile app. Access interactive leaderboards showing your current ranking among all attendees, see top performers and their coin totals, compare your engagement level against other participants, and track your position changes throughout the event. Browse available giveaways with product images, descriptions, coin prices, sponsor information, and quantity remaining, then redeem items instantly by spending earned coins with transactions recorded immediately in your spending history. Monitor your gamification journey through detailed progression tracking showing how you earned coins through session attendance, booth visits, survey completions, feedback submissions, or networking activities. Stay motivated by seeing exactly how your event participation translates into tangible rewards while competing for top leaderboard positions and exclusive prizes awarded to highest engagers.

Precision Marketing Tracking / Attribution

For Event Organizers

• For Event Organizers: Complete Multi-Channel Attribution with Automatic UTM Tracking - Attribute every registration and ticket sale to its precise marketing source by automatically capturing standard UTM parameters including source, medium, campaign, and content from newsletters, paid social media ads, organic search, influencer marketing campaigns, AI search results, direct referrers, and external websites. View detailed attribution data in every ticket detail view showing exactly which marketing channel, specific campaign, and ad content drove each registration with visual icons for social platforms and complete parameter visibility. Filter and segment your attendee list by advertising source or campaign name to analyze which channels deliver highest conversion rates, compare performance across multiple campaigns simultaneously, and identify which marketing investments generate actual ticket sales versus abandoned checkouts. Export complete attribution data to Excel for advanced marketing analytics, ROI calculation, and budget allocation decisions, with full tracking preserved from initial landing through purchase completion or cart abandonment. Transform marketing from guesswork into data-driven decision making by understanding exactly which channels, campaigns, and content variants drive registrations, enabling precise optimization of marketing spend and strategy for maximum event growth.

• For Event Organizers: Campaign-Level Performance Analysis with Custom Metadata Tracking - Gain granular visibility into paid advertising campaign effectiveness by automatically capturing campaign names, ad content variations, and complete UTM metadata from all paid social media platforms including Facebook, LinkedIn, Twitter, Instagram, and TikTok. Access comprehensive campaign comparison reports showing which specific ad campaigns generated the most registrations, which content variants performed best, and which targeting approaches delivered highest conversion rates versus abandonment patterns. Filter incomplete orders by marketing source to identify which campaigns drive traffic but fail to convert, revealing opportunities to optimize landing pages, pricing, or messaging for specific channels. View attribution data at the individual ticket level showing complete campaign metadata including source platform, medium type, campaign identifier, and content variation, enabling precise attribution for every registration. Integrate seamlessly with influencer marketing campaigns where unique tracking links automatically capture influencer-generated traffic, attributing registrations back to specific influencers and measuring true campaign ROI beyond vanity metrics.

Marketing Reporting

For Event Organizers

• For Event Organizers: Visual Marketing Dashboards with Multi-Source Comparison - Analyze marketing effectiveness through comprehensive dashboards displaying registration counts by source, conversion rate comparisons across channels, time-based trend analysis showing campaign performance evolution, and geographic distribution of registrations by marketing provider. Compare effectiveness of different marketing methods side-by-side with visual charts showing which channels deliver highest quality attendees, which campaigns achieve fastest conversion times, and which sources produce completed registrations versus abandoned carts. Segment analysis by custom registration fields to understand which marketing channels attract which attendee types, enabling targeted messaging refinement and budget reallocation toward highest-performing sources. Filter dashboards by date ranges to compare campaign performance across different time periods, identify seasonal patterns, and measure year-over-year marketing effectiveness improvements. Gain actionable insights about your audience preferences and marketing channel effectiveness, transforming raw attribution data into strategic intelligence that directly informs future marketing investments and campaign optimization decisions.

AI Site Builder

For Event Organizers

• For Event Organizers: an AI-Powered Web Site Builder. Previously, creating an event web site often meant engaging an external web agency, or spinning a WordPress web site with some "easy-to-use" web builder. Both approaches were suboptimal: engaging an external web agency would usually mean significant time and money investments, where each change would mean another delay and another waiting for things to happen. Using WordPress with "easy-to-use" page builders would inevitably mean constrains and quality compromises. With run.events Pages this changes dramatically: run.events Pages already "knows" how your event web site should be - what are main design elements such as colors, logos, and headers, what is the event about, what are the ticket types you are offering your attendees for registration, what is event agenda, speakers, sponsors, etc. You can then start prompting your web site: be it creation of "typical" event web pages, such as registration pages, agenda pages, spekaer pages, sponsor pages etc, or information pages (about event, venue page, etc), event "dashboards" that figure as the home page, or any custom page you might come up with. And all that you need are prompting skills: if you know how to use ChatGPT, you will know how to create a web page. Of course, run.events Pages also offers a powerful HTML editors, both visual and code editors, for smaller changes, or for the people who can wrangle CSS and HTML, but the primary intended use is the AI and prompting the web page. The results are visually stunning, beautiful and informative web pages which can be immediately published from run.events. To that, run.events Pages offers the AI-powered translation and publishing of multi-lingual web sites, as well as media management (central repository of images and videos) and documents and downloads management (central repository of documents which will be available for download from the web site). All web sites created with run.events Pages are of course automatically made in accordance with the latest accessibility standards (WCAG 2.2). This has been done in a great detail, for example, each time an image is uploaed to run.events Pages media manager, that image is read and described by AI, so that it is ensured that all the elements needed for the WCAG 2.2. and accessibility are immediately fulfilled. run.events Pages are by default responsove and that way easily browsable on the mobile phones and similar smaller form factor devices.

• For Event Organizers: AI-Powered SEO and GEO (Generative Engine Optimization). Every page that run.events Pages generates is natively optimized for discovery out of the box — there is no separate SEO plugin to install and no meta tags to hand-write. The AI automatically produces the SEO essentials for each page (page titles, meta descriptions, and clean, human- and search-friendly URL slugs) and keeps them consistent with the event's actual content. Beyond classic search engines, run.events Pages also applies GEO — Generative Engine Optimization — structuring and tuning page content so that the event is discoverable by, and well represented in, AI/LLM-powered search and answer engines (increasingly how attendees find events through AI assistants), not only traditional Google/Bing crawlers. Because pages are generated from the live event data model, this optimization stays current automatically as the agenda, speakers, and sponsors change, and sites publish to your own branded custom domain.

• For Event Organizers: Native Web Analytics for Your Event Site. run.events Pages and Smart Hub sites include built-in web analytics, so organizers can see how their event website is actually performing without bolting on a third-party analytics product: page views, where visitors come from, and how they engage with the content. This sits alongside run.events' precision marketing attribution (automatic UTM capture all the way down to the individual ticket) and content/video engagement metrics, giving organizers one native, end-to-end view of the funnel from the first page visit through registration and on into on-site engagement.

run.events Events CRM

Partner Management

For Event Organizers

• For Event Organizers: Manage all kinds of Partners across all events (customers, exhibitors, service providers...). Many event organizers work with the same companies over and over, from event to event. Be it customers, who are coming to their events as attenees, or the exhibitors who are coming year after year, or different service providers such as booth builders, caterers, tech providers, all to media and press. run.events Event CRM enables event organizers to manage the central registry of those partners on the organizational level, and then to "reuse" them from event to event. They can manage their information, their contacts, and have the "log" of the interactions that are related to that partner. Also, it is possible to assign people on event organizer's level who will be managing that partner.

• For Event Organizers: Manage partner’s staff/contacts - it is possible for the event organizers to manage people that work with those partners. For each person it is possible to track their position within the partner, their roles, their contacts, and who from the event organizer's team is "in charge" of being that person's main contact.

• For Event Organizers: Send and track email campaigns for customers, sponsors, exhibitors. Event organizers can easily select partners, or target specific contacts within the partners, by using advanced filters, and send them emails. Those can be either plain text emails, or rich HTML emails that look more like newsletters. Event Organizers can also track which partner or partner contact has got which email.

Sponsorship Catalog

For Event Organizers

• For Event Organizers: Create Sponsorships’ Offer/Service Catalog for the Event. On the event level, organizers can decide what is the offer / the service catalog they want to offer to sponsors and exhibitors. It might be physical spaces such as booths, or kiosks, or launchpads, or coffe bikes, or whatever that is positioned on the venue map, but those can also be non-physical-space offers such as lunch sponsorships, bag inserts, sessions, or whatever the subject of the sponsorship might be. Then, event organizers can combine those items into sponsor/exhibitor packages, and say, for example that a "Platinum package" might contain a 6m x 3m booth space, bag insert, a event magazine advert, and a 30 min expo floor session.

• For Event Organizers: Define custom sponsorship levels and benefits - beyond sponsoring catalog and sponsoring packages, organizers can define levels and benefits that come with each level, and assign the sponsir to those levels. For example, we can have a level "gold" which includes a gold sponsorship package and 5 complementary event tickets. The sponsors/exhibitors will be listed in the web site and in the mobile app under those levels. Also, one sponsor can have multiple levels, they can for example be a "Premium" level sponsor, but also sponsor the main event party and be the "Party Sponsor" level. In this case, if the event organizers wish so, that sponsor will be listed twice in the web site and mobile app, once under "Platinum" and once under "Party sponsor" levels.

Sponsorship salses lifecycle

For Event Organizers

• For Event Organizers: Define custom sponsors/exhibitors sales lifecycle. run.events Events CRM enables organizers to defines custom sales and onboarding cycles for sponsors and exhibitors. For example, standard sales cycle might be intitial consideration -> negotiation -> closed (contract signed) - or - decilined. However, event organizers can define custom sales cycle steps such as "initial negotiation", "hot lead", "stalled", "need more info" etc.

• For Event Organizers: Manage Sponsors’ / Exhibitors’ Sales and Onboarding Lifecycle. run.events Events CRM offers an intuitive Kanban interface for managint sponsors and exhibitors sales and onboarding cycle. They can easily drang and drop sponsors from one sales phase into another one, leave comments, and manage the whole sales process. This way, event organizers are always in the know what they need to do with each sponsor, and what are the next impending tasks for each of the sponsors.

• For Event Organizers: Manage contracts for sponsors and exhibitors - the event organizers can manage contracts for each sponsor, where also contracts have their own lifecycle statuses (Draft, Reserved, Signature Pending, Signed...). It is important because organizers can manage all their sponsorship and partnership contracts at one place, but also because they can track sponsors from year to year, from edition to edition, and see how sponsorship/partnership relations are being developed with each partner over the time.

Sponsor / exhibitor staff onboarding

For Event Organizers

• For Event Organizers: Manage and onboard exhibitor staff. Issue tickets and assign permissions. In run.events Events CRM, event organizers can easily manage and communicate with sponsors' and exhibitors' staff. They can track the participation of each of them, who is joining at the event, and who will be participating from sponsors/exhibitors side from the background without actually coming to the event. The typical scenario is that the marketing people are involved in the beginning, but potentially not joining the event, and then the sales people actually join the event. Event Organizers can easily set all of that, and assign different roles to different sponsors'/exhibitors' staff: who can collect and manage leads, who can manage tasks that are assigned to that sponsor/exhibitor, who from exhibitor's side can configure, manage, and purchase their booth and booth equipment etc. In the same way, event organizers can easily assign tickets to sponsors'/exhibitors' staff (but that's also something that sponsors and exhibitors can do in the self-service).

Sponsor / exhibitor tasks and work management

For Event Organizers

• For Event Organizers: Create and manage tasks for partners and exhibitors. Event organizers can easily create tasks for the sponsors and exhibitors. Those can be tasks for the individual sponsors and exhibitors, but also for categories: a tasks can be assigned to all sponsors with a specific level (e.g. gold sponsors), or to all sponsors and exhibitors which have purchased speficic service within their contracts (e.g. all sponsors who have a bag insert). Even if task has been assigned to a sponsor as a group task, managing the execution of each of those tasks is sponsor-specific. Event organizers can easily track and change the task progress for each task, but also the sponsors can change the task status from their own interface. Sponsors and exhibitors use chat interface to communicate about task status and task execution. Exhibitors have an easy and intuitive overviews over task completion, pending tasks, overdue tasks, and many more criteria.

Lead Retrieval

For Event Organizers

• For Event Organizers: Insights into sponsor’s/exhibitor’s lead retrieval. Sponsors and exhibitors can manage their lead retrieval processes, as well as manage, qualify and export their leads in the self-service sponsors dashboard. However, sometimes sponsors and exhibitors request from the event organizers to send them the list of the retrieved leads per email, mostly in Excel or CSV formats. Event organizers can easily have access to the scanned leads of each sponsor or exhibitor and download them in the excel or CSV format, und thas fulfill requests from the sponsors.

Asset Management

For Event Organizers

• For Event Organizers: Managing exhibitors’ contacts, downloadable assets, and products and services info. Sponsors and exhibitors can manage their downloadable assets, such as brochures, PDFs or other materials (if their sponsorship level entitles them to that) , as well as maintain information about their products and services (also, if their sponsorship level entitles them to that) in the self-service sponsor dashboard. However, the event organizers can have insights in what sponsors and exhibitors have uploaded, and event organizers can change and manage that information if necessary. This is also useful if sponsors and exhibitors for whatever reasons ask event organizers to upload and maintain this information for them, this feature enables organizers to do so.

Self-service Sponsors and Exhibitor Dashboard

For Sponsors and Exhibitors

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard: Self-Service Team Management and Ticket Assignment. Sponsors' representatives can in self-service manage their own team: invite people who will join the booth crew at the event, and the people who will work on the event from the backstage. Sponsors representatives can manage in self-service who from their will get the event complementary tickets (or who will get which event ticket, if there are multiple ticket types / levels available to sponsors and exheibitors), and who will have which permissions, such as lead retrieval, lead retrieval configuration, and lead retrieval exporting, or booth purchasing, booth furniture purchasing, and booth configuration, who will be in charge into managing and closing tasks from the sponsor's side, who gets all the info and notification emails from the event organizers etc.

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard: Logo and Public Info Editing - Sponsors and Exhibitors can, in their own self-service sponsor dashboard, upload and maintain their information such as public description, logo, and contact information (phone, email, linkedin, addresses etc). That way they can always be on the sure that the latest and and most accurate information is on the event web.

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard: One-Tap Lead Classification Configuration. Imagine this situation: you are a sponsor, you have got three products that you want to present at the event. You just had a really good conversation what a potential lead who wants to partner with you on your product B, and has two potential hot leads for that product. You should call them as soon as possible after the event to get this done How do note this conversation? Sure writing a lengthy descriptoin is always an option, but most of the time you don't have time for that, because the next booth visitor is already waiting for you. run.events offers creation of "labels" before the event, which each sponsor and exhibitor can create for themselves, and which contain important "keywords" or "tags". Now imagine having created labels "Product A", "Product "B", "Product C", "Partner", "Hot Lead", "Only swag" etc... And after the conversation with abovementioned lead, clicking only on "5" on five-stars rating, and quickly selecting, with one tap, "Product B", "Partner", "Hot Lead". This way you will immediately after the event know how to follow up, you will remember who the person was, and why the conversation was important. This is an ultra-efficient lead qualification in real time.

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard and run.events mobile app: Lead Retrieval - run.events offers industry's best and fastest lead retrieval. Sponsor representatives and/or event organizers can easily select who from sponsors' staff is entitled to the lead retrieval. Those who are, will see the "Lead Retrieval" option in their regular mobile app (there is no separate mobile app needed, everything is in the run.events mobile app). Retrieving leads is as easy as scanning atendee's badge. After the badge is scanned, the sponsor can easily qualify the lead by settint the lead rating with the 1-5 stars rating control, select lead qualification by tapping predefined lead labels for lead qualification, or writing a textual lead note/description. If the event uses gamification and there are sponsor giveaways entered in the run.events, sponsor can also with one tap select which giveaways have been handed out to the lead. Also, immediatelly upon badge scanning, sponsors can see scanned lead's contact data, and start chatting with the lead directly.

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard: Lead Analytics and Export. run.events offers an extensive lead analysis for sponsors and exhibitors, where they can get the breakdowns by lead quality, by lead labels, sponsors' personell, and many other information and dimensions. Also, detailed contact and registration information for each retrieved lead is displayed in the sponsors dashboard. Sponsors can easily download all the leads in a structured Excel or CSV format, and easily import them into any target system (CRM) that they use.

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard: Booth Events and Side Events Management - Sponsors and exhibitors can easily create and manage their own booth events and side events directly through their self-service sponsor dashboard, transforming their booth from a static display into an active event hub. Whether organizing product demonstrations, executive roundtables, networking sessions, or educational workshops, sponsors have complete control. Each booth event can be configured as either public (open to all event attendees who can discover it in the mobile app and event portal) or private (invitation-only for selected attendees). Sponsors set the event name, description, date and time, location (which can be the booth itself or another venue), maximum attendee capacity, and upload a custom event image to make it visually appealing. What makes this feature truly powerful is the automatic integration: when a sponsor creates a booth event, the system automatically creates a dedicated chat group for that event, enabling sponsors to communicate with registered attendees before, during, and after the event. Attendees can RSVP through the mobile app, receive notifications, and participate in event discussions, creating a complete mini-event experience within the larger conference. This transforms sponsors from passive exhibitors into active event creators, driving booth traffic and creating memorable experiences that generate leads and build relationships.

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard: Prize Drawings and Gamification Integration - One of the most powerful tools for driving booth traffic is the integrated prize drawing system that sponsors can configure directly in their dashboard. When creating a booth event or side event, sponsors can attach one or multiple prizes to that event, complete with prize name, description, estimated value, professional images, and the number of winners to be drawn. But the real innovation is in the flexible eligibility rules that sponsors can configure. Sponsors can choose from four different drawing eligibility options: "Everyone" (all event ticket holders can win), "Booth Visitors" (only attendees who had their badges scanned at the sponsor's booth qualify), "Present Attendees" (only those who physically attended the booth event and scanned a special QR code are eligible), or "Group Members" (only participants in the event's chat group can win). This flexibility allows sponsors to incentivize specific behaviors—want to drive booth traffic? Use "Booth Visitors." Want to reward attendees who came to your product demo? Use "Present Attendees." Each prize drawing gets a unique 16-digit QR code that attendees scan with the run.events mobile app to register for the drawing. On the sponsor dashboard, the prize drawing interface features an engaging animated shuffle before revealing the winner, and sponsors can draw multiple winners if the prize quantity is greater than one. The system automatically tracks who has already won, prevents duplicate winners, and can even restrict prizes to specific attendee types (VIP attendees only, for example). Once sponsors confirm a winner, the system records it permanently and can send notifications. This gamification creates excitement, drives engagement, and gives sponsors a measurable way to attract and qualify leads through fun, interactive experiences.

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard: Meeting Scheduling and Booking System - run.events provides sponsors and exhibitors with a comprehensive Calendly-like meeting scheduling system built directly into their dashboard, enabling them to offer bookable time slots for one-on-one meetings with attendees. This is especially valuable for sponsors who want to have meaningful conversations with qualified prospects rather than just collecting business cards. Sponsors create available meeting slots by specifying start time, end time, meeting location (booth, private meeting room, coffee area, etc.), and optional notes about what the meeting will cover. Each slot has a status: Free (available for booking, shown in green), Reserved (tentatively booked awaiting confirmation, shown in orange), or Booked (confirmed meeting, shown in purple). What makes this system powerful is its dual-direction capability: sponsors can proactively search for specific attendees by name or company and invite them to meetings, OR attendees can browse the sponsor's available time slots and request meetings themselves. When either party initiates a meeting request, the other receives an email notification and can accept, decline, or respond "maybe" directly from their dashboard. The system intelligently manages slot states—when a meeting is accepted, the slot automatically transitions to "Booked" and becomes unavailable; if declined, it returns to "Free" for others to book. Each meeting automatically includes an integrated chat room where sponsor and attendee can communicate before, during, and after the meeting, sharing documents, links, or follow-up information. Sponsors can assign specific team members to handle different meetings (perfect for larger sponsor teams), and remarkably, when a meeting is accepted, the system automatically creates a lead record in the sponsor's lead retrieval system, ensuring that meeting conversations don't fall through the cracks and are properly tracked in the sales funnel. This transforms the chaotic "catch attendees at the booth" model into a professional, scheduled meeting experience that respects everyone's time and maximizes conversation quality.

• For Sponsors and Exhibitors - Self-service Sponsors Dashboard: Attendee Discovery and Meeting Organization - Beyond just waiting for attendees to request meetings, sponsors have powerful tools to proactively identify and reach out to the right prospects. The sponsor dashboard includes an intelligent attendee search feature that allows sponsors to search through all event attendees by name or company, with real-time results appearing as they type. The search respects attendee privacy settings (only showing attendees who opted into public profiles) and displays rich information: attendee name, profile photo, company, job title, professional tagline, biography, and attendee role badges (VIP, Speaker, etc.). This enables sponsors to identify high-value prospects—imagine a software vendor searching for "CTO" or "Chief Technology Officer" to find the right decision-makers, or a recruitment sponsor searching for attendees from specific companies. Once the sponsor finds the right prospect, they can immediately organize a meeting: the system presents a streamlined two-step process where sponsors first select the attendee, then either choose from their pre-created free meeting slots (which auto-fills the time and location) or create a custom meeting time outside their regular schedule. Sponsors can add a personalized note explaining why they want to meet, what they'd like to discuss, or what value they can offer. The meeting request is instantly sent to the attendee with all details, and sponsors can track the response status in real-time. This proactive meeting organization capability turns sponsors from passive exhibitors hoping the right people stop by their booth into active networkers who can strategically target and engage with the exact attendees who matter most to their business objectives, dramatically improving ROI on sponsorship investment.

run.events Abstract and Agenda Management

Content Selection

For Event Organizers

• For Event Organizers: Setting up Content Teams. Event Organizers can easily set up multi-person and multi-disciplinary content teams, and assign each team member permissions which decide if they can rate and judge all submited papers / session proposals, or only those from specific buckets.

• For Event Organizers: Session / Abstracts rating kanban. Sessions are displayed in kanban lanes, in rub.events terminology called "buckets", where event content team can review them, rate them (rating can be simple 1-5 ratings or custom session rating forms) and then content owners can easily drag and drop them to appropriate buckets. If customers are using call for speakers / call for abstracts, all the submitted session proposals are coming into the "In Evaluation" bucket, from where they can be easily moved or classified. Standard buckets are "In Evaluation", "Accepted", "Declined", "Cancellation Requested" and "Cancelled", and the organizers can create as much of custom buckets as they want which can be of the type "Evaluation", "Accepted" or "Declined". This way, the large number of sessions can easily be split and broken down ointo smaller chunks which are easier to manage. Content team members can either be assigned to all buckets (if they are allowed to rate all the sessions) or to the specific buckets, if they have permissions to rate only sessions from specific buckets. One session can be in only one bucket, it cannot be in multiple buckets.

Calls for abstracts / speakers

For Event Organizers

• For Event Organizers: Setting up custom forms for calls for sessions / calls for abstracts. It is up to each event organizer to define which information should be provided in their custom calls for sessions / calls for abstracts, since each industry, each event are different. Having flexibility to create custom session submission forms helps event organizers to support exactly those content selection processes they need.

• For Event Organizers: Setting up custom forms for speakers. It is up to each event organizer to define which information about speakers should be provided in their custom calls for sessions / calls for abstracts, since each industry, each event are different. Having flexibility to create specific custom speaker forms helps event organizers to go beyond the standard "Name/Biography/Image" standard speaker forms, but rather co create custom fields which will support different types of professional credentials and acclamations. Custom speaker forms can also be used to collect personal and travel information from spekaers, and to have it centralized at one place.

• For Event Organizers: Call for Speakers / Call for Content / Call for Abstracts settings. Event organizers can setup a very detailed and very granular call for content settings, which range from setting basic data ranges from when to when is the call for content open, until whe the session or speaker profile modifications are possible, is there a maximum number of submitted sessions per spaker, as well as setting detailed speaker information for potential and selected speaerks, and creating speaker FAQs for potential and selected speakers.

• For Event Organizers: Speaker Labels - use configurable labels (kind of tags) to easily categorize your speakers. Speaker labels can be public (they will be shown in the web and in the mobile app together with speakers details) or private (use for your own classification, not visible to speakers or attendees). Labels can also contain logos or images, so you can assign speaker acclamations and credetntials, which comes very handy for displaying speaker credentials, or company logos, or whatever additional graphical information within the speaker profile. Pull all kind of statistics and analytics based on labels at any time. Multiple labels can be assigned to one speaker.

• For Event Organizers: Session Labels - user configurable labels (kind of tags) to easily categorize your sessions. Labels can be used for everything: to define event and session tracks, to denote session depth/technical level, to denote different session topics, etc. Whatever series of data you can think of that you want to classify your sessions, labels are the way to do that. Session labels can be public (they will be shown in the web and in the mobile app together with speakers details) or private (use for your own classification, not visible to speakers or attendees). Labels can contain logos and images, so you can assign any kind of logos to session description, which comes very handy for displaying company logos, or whatever additional graphical information within the session information. Pull all kind of statistics and analytics based on labels at any time. Multiple labels can be assigned to one session.

For Content Team Memebers

• For Content Team Members: Easily rate sessions that are assigned to them. It can be all sessions, or only sessions from specific buckets. Also, ratings can be on the rating scale (can't have, not awesome, it's ok, awesome, must have), or through the custom session rating forms. Content owners then have insights in every team member's ratings, and they can easily comprise the agenda based on individual ratings.

Attendee Feedback

For Event Organizers

• For Event Organizers: Setting up custom forms for attendee feedback. run.events offers strong attendee session feedback capabilities, and one of them is the custom feedback forms. If event organizers want to have attendee session feedback (that session attendees can rate sessions they have visited), then custom feedback forms are of crucial importance. Those forms can be very simple, as simple as a single rating field, where attendees can rate sessions from 1 to 5 stars, or very deliberate, long rating forms which are more common at the scientific conferences.

• For Event Organizers: Session Check-In and Attendee Feedback Settings. Event organizers can set if they want to track which attendee has attendeed which session, and if they do, how they want to do that: do they want to have people on the session rooms doors (session hosts) scanning attendee badges, or do they want to use self-service session-checkin capabilities (which can be incentived with gamification and coins so that the attendees really participate in session check-in and session feedback collection). Organizers can decide if they want to enable session check-in at all, if they want to allow the attendees to check in into multiple sessions that are in the same time slot (those are the use cases when attendee leaves one session and joins another within the same slot, but can potentially be misused in the gamification), if they want to enable attendee session feedback at all, and if yes, if attendees need to be checked into the session before submitting feedback (which needs to be turned off if event organizers don't want session check-in, but still want session feedback, which then also opens the possibility for trying to game the system with attendee session feedbacks. Then event organizers can also decide if they want to show the session feedback to the speakers and to the content team members. Usually it is a good practice first to manually skim through the session feedback, and to remove all irellevant / malicious comments, before opening the session feedback to the speakers and to the content team.

Session Management

For Event Organizers

• For Event Organizers: Session Management - when you need advanced session management, with advanced filtering, sorting and group operations, Session Management screen is the feature to use. This is where users can easily create subsets of sessions, move sessions in batches between buckets, or change session statuses in batches. Publish sessions easily in the mobile app and in the web.

• For Event Organizers: Managing Assets, Materials, Uploads, and Papers - Even if speakers can manage their sesison assets (such as presentation slides, papers, PDFs, or other type of materials) in a self-service, very often event organizers are required to do that for them, which this feature enables. Session assets can be uploads or links to external assets.

Speaker Management

For Agenda Organizers

• For Event Organizers: Speaker Management and Communications. - This feature enables organizers to easily search, filter, and sort speakers, look into their data or change their data, add new speakers, and change speaker statuses in batches. This is also the feature from where speaker communciations are managed: easily filter and select speakers that you want to contact, and send either plain emails or rich HTML newsletters to them. Publish speakers easily in the mobile app and in the web.

Agenda Builder

For Event Organizers

• For Event Organizers: Agenda Builder - This is the best in class agenda builder on the market: drag and drop sessions and non-content blocks (such as coffe breaks, lunchs, registration windows, parties etc) easily to the calendar, set and change their length, move the sessions across rooms, easily swap sessions, etc. Publish agenda easily in mobile app and in the web.

Dashboards and Reporting

For Event Organizers

• For Event Organizers: Dashboards and Reporting - pull all the kind of reports and statistics on sessions, speakers, session attendance, etc.

• For Event Organizers: Session Feedback Dashboards - if you are using session feedback, pull any kind of session feedback reports (session ratings, statistics on custom feedback questions, etc).

Digital Signage

For Event Organizers

• For Event Organizers: Digital Signage. Display "currently going" and next two upcoming session at screens of any size and forms in front of the session rooms. Digital Signage automatically reads from the agenda and displays correct sessions. If you change agenda on the fly, digital signage will be automatically update, there is no need then to deal with the digital signage separately. Also, there is "Currently ongoing event-wide" feature, where all currently ongoing sessions, in all the rooms, and all the tracks are displayed. This is very useful for the expo halls, large foyers, or any other places where attendees gather in large numbers, so that they can always have insights what is currently going on the program.

Speaker Dashboard

For Speakers

• For Speakers: Speaker Dashboard, Session / Abstract Submission - speakers can easily, in self-service, create their speaker profiles and submit their session abstract/proposals. They will need to fill in the speaker and session custom forms that organizers define.

• For Speakers: Speaker Dashboard, Session Status Review - speakers can at any point of time log in their speaker dashboard and see their session submission status.

• For Speakers: Speaker Dashboard - speakers can at any time log into their dashboard and check all the speaker communications, Speaker-related FAQs, etc.

• For Speakers: Self-Service Profile Management and Session Portfolio management - If speakers are submitting more often sessions to different events through run.events, it makes sense for them to create run.events speaker profiles, and to manage their biography and session portfolio there. That way they can submit their session to different events from their portfolio in a few clicks.

• For Speakers: Feedback Review - When attendee session feedback is made available to them, they can log into the self-service speaker dashboard, and easily review their session feedback, and get feedback statistics based on the multiple different factors.

• For Speakers: Uploading Assets, Materials, Uploads, and Papers - Speakers can manage their sesison assets (such as presentation slides, papers, PDFs, or other type of materials) in a self-service through the speakers dashboard. Session assets can be uploads or links to external assets

For Attendees

• For attendes: Session feedback. If the organizers have set up session feedback forms, attendees will be able to rate sessions through those forms either in the mobile app or in run.events Smart Hub, as soon as the session finishes. If they are using mobile app, they will even get a push notification as soon as the session finishes with the rating form attached to that push notification.

run.events Expo and Booth Management (later with re:virtual)

Booth Configuration and Management

For Event Organizers

• For Event Organizers: Professional Booth Management System - run.events provides a comprehensive booth and exhibition management system that scales from small exhibitions to large expo halls with hundreds of spaces. The system uses a modular component-based architecture where organizers create reusable booth templates, furniture catalogs, floor options, and utility services. Exhibitors mix and match these components to build their booth configuration while organizers maintain oversight through status workflows and approval processes.

• For Event Organizers: Booth Templates Library - Create and manage reusable booth templates defining physical dimensions (width, height, depth), base pricing, and design specifications. Organizers can use platform-provided templates (standard sizes like 3x3m, 6x3m) or create event-specific custom templates. Templates include printable areas—specific zones where exhibitors place branding, logos, and graphics—with attached design files showing booth layout and available branding zones. Templates can be marked active/inactive, sorted, and organized by type and size.

• For Event Organizers: Booth Furniture and Props Catalog - Build a comprehensive catalog of furniture and props from basic items (tables, chairs, shelving) to specialized equipment (monitor stands, refrigerators, storage, promotional stands). Use the platform's default library or create event-specific options. Each item includes name, description, dimensions, pricing, maximum quantity, and optional printable areas for branded pieces. Furniture is categorized by type and can be restricted to specific booth templates, giving exhibitors a curated selection without coordinating multiple vendors.

• For Event Organizers: Booth Floor Options Configuration - Define floor surface options including carpet (multiple colors), wood, vinyl, premium options, branded graphics, or no floor. Each floor type has pricing, visual preview, and description. Organizers set defaults and configure different pricing for different booth sizes (e.g., 6x3m vs 3x3m pricing). Having clear options with visual previews helps exhibitors make informed aesthetic and budget decisions.

• For Event Organizers: Booth Utilities and Services Management - Configure available utilities such as electrical power (1kW, 3kW, 5kW), internet (WiFi, ethernet), water, compressed air, phone lines, and waste disposal. Each utility has pricing, description, and availability settings. Mark utilities as required/mandatory (included in all booths) or optional add-ons. Restrict utilities to specific booth templates and set maximum quantities for limited resources. This centralized management ensures all booth infrastructure needs are tracked, priced, and coordinated through one system.

• For Event Organizers: Individual Booth Creation and Assignment - Create booths by assigning names/numbers ("Booth A-101"), selecting templates or custom dimensions, and assigning exhibitors/sponsors as occupants. Add public comments (visible to exhibitors) and internal comments (organizer notes). View complete booth order summaries with running total costs. Booths progress through status workflow: Draft (configuration), Constructing (setup ready), Published (finalized). Support both template-based and fully custom-sized booths with individualized pricing for special requests.

• For Event Organizers: Printable Areas and Design Specification Management - Define printable areas (design zones) on booth templates and furniture where exhibitors place branding, logos, and graphics. Each area has specific dimensions, design type, and specification files. When exhibitors upload designs, they're uploading to pre-defined zones with known dimensions for production. For example, a template might have areas for 2m x 1m back wall graphic, two 0.5m x 1m side panels, and 0.3m x 0.3m logo placement. This ensures all design assets are collected with correct specifications, eliminating incorrect file sizes or missing elements.

• For Event Organizers: Booth Order Summaries and PDF Export - Generate detailed summaries showing itemized breakdowns: booth template, floor, furniture, utilities, and services with individual prices and total cost. Export as professional PDFs for exhibitor internal approvals, budget planning, and financial documentation. Generate on-demand for exhibitor requests or batch-export for all booths.

• For Event Organizers: Exhibitor Delegation Personnel Management - Manage personnel and staff from exhibitor organizations who will work at booths. Track roles and permissions (booth configuration, lead retrieval, task management), contact information, and participation status. Send bulk email communications to delegation personnel. Integrated with broader sponsor/exhibitor staff management for coordinated booth access. Export lists, filter by status and position.

• For Event Organizers: Booth Status Workflow and Approval Process - Manage booths through clear status workflow enabling exhibitor self-service with organizer oversight. Booths start in Draft (exhibitors freely configure), move to Published when exhibitors submit for review, then to Constructing when organizers approve. Organizers review configurations, leave comments if changes needed, then approve. Comments and internal notes facilitate communication throughout the process.

• For Event Organizers: Integration with Sponsorship Packages and CRM - Fully integrated with run.events Events CRM and sponsorship management. Include booths in sponsorship packages (e.g., "Gold Package" with 6x3m booth, premium floor, furniture, utilities). When sponsors purchase packages, booths are automatically created and assigned. Track which sponsors have which booths across event editions, maintaining historical records of configurations and preferences year to year.

For Sponsors and Exhibitors

• For Sponsors and Exhibitors: Self-Service Booth Configuration Portal - Access dedicated booth management interface to independently configure every aspect without waiting for organizer responses. View assigned booth with configuration status, total cost, and customization options. Make changes with real-time price updates, save at any point, and publish for organizer review with one click. This dramatically reduces organizer workload while giving exhibitors control, transparency, and flexibility.

• For Sponsors and Exhibitors: Booth Template Viewing and Custom Design Upload - View assigned booth template with dimensions, layout, pricing, and design specifications. Upload custom booth designs and branding materials to printable areas (design zones). For example, if template has three zones (back wall, two side panels), upload three design files meeting specifications for each zone. Interface supports multiple files, provides clear specifications, tracks progress, and allows re-uploads before publishing.

• For Sponsors and Exhibitors: Floor Selection and Customization - Browse floor options with visual previews, descriptions, and pricing. See how each choice affects total booth cost and change selection with one click. View clear representations of options (carpet colors, wood finishes, premium options). See pricing specific to booth size. Select "no floor" if available to use venue's base flooring.

• For Sponsors and Exhibitors: Furniture and Props Selection - Browse furniture catalog organized by type (seating, displays, storage) with images, descriptions, dimensions, and pricing. Add furniture with one click, see immediate price updates. Add multiple pieces of same type, remove items individually. Upload custom design files for furniture with printable areas (branded table covers, display panels). Running list of selections with ability to review, modify, or remove.

• For Sponsors and Exhibitors: Utilities and Services Selection - Review available utilities (power, internet, water) and select needed utilities. View descriptions, technical specifications, pricing, and availability. Mandatory utilities are clearly indicated and cannot be removed, while optional add-ons can be selected based on needs. See which utilities are included vs. optional additions with full pricing transparency.

• For Sponsors and Exhibitors: Additional Services Requests - Request services beyond standard components: extra furniture delivery, setup assistance, after-hours access, equipment rental, storage, cleaning, or custom needs. Fill service request forms with descriptions, quantities, and pricing (or quote requests for custom services). Service requests become part of booth order tracked alongside configuration, reviewed and approved by organizers.

• For Sponsors and Exhibitors: Real-Time Pricing and Cost Transparency - See real-time pricing updates throughout configuration. Interface shows booth template price, floor price, furniture sum, utilities sum, services sum, and total booth cost. Pricing transparency eliminates surprises and enables informed decisions. See exactly which components contribute to cost and make adjustments. Running total updates instantly with every change.

• For Sponsors and Exhibitors: Booth Order Summary and PDF Download - View complete itemized order summary with every component, price, and total. Download as professional PDF for internal approvals, budget documentation, and financial planning. PDF includes booth details, itemization, pricing, terms in clean, professional format. Download at any point during configuration or after publishing.

• For Sponsors and Exhibitors: Booth Configuration Status and Workflow - Always see current booth status. Draft status enables full editing (floor, furniture, utilities, designs, services). "Publish Booth" button submits for organizer review and changes status to Published. Published status locks editing to prevent accidental changes. See organizer comments if changes requested and coordinate adjustments.

• For Sponsors and Exhibitors: Integration with Other Sponsor Features - Booth management is part of comprehensive sponsor dashboard including lead retrieval, meeting scheduling, booth events, task tracking, and team management. Once booth is set up, exhibitors use mobile app and dashboard to manage lead retrieval, schedule meetings, organize booth events and demos, and coordinate with team—all seamlessly integrated.

run.events Check-In and Badging

Badge Designer

For Event Organizers

• For Event Organizers: Professional Badge Design Without External Designers - Create professional, branded badges in-house without hiring graphic designers or external agencies. Save time and money by designing badges internally, maintain complete creative control, and instantly preview changes. Eliminate back-and-forth with designers, reduce badge production lead times, and ensure brand consistency across all badge types.

• For Event Organizers: Visual Badge Designer with WYSIWYG Editor - Create professional, branded badges using an intuitive visual editor with real-time preview. Design badges with dynamic fields (names, companies, titles, QR codes, custom registration fields), add logos and images, and customize layouts without design skills. Support for multi-page badges (up to 4 pages), two-sided printing, and fan-fold continuous feed printers. Save designs as reusable templates at event or organizer level for future use.

• For Event Organizers: Badge Template Library - Access platform-provided professional badge templates or create custom event-specific designs. Templates support different badge sizes, standard sticker dimensions, A4/US Letter formats for print-at-home, and customizable dimensions. Organize templates by ticket type, assign different badge designs per attendee category (VIP, speaker, sponsor, general attendee), and maintain consistent branding across all badge types.

• For Event Organizers: Dynamic Badge Content and Custom Fields - Populate badges automatically with attendee data: full name (or first/middle/last separately), company, job title, country, attendee role, ticket type, ticket number, add-ons, and unlimited custom registration fields. Include profile photos, multiple branding images, and QR codes for scanning. Badge content updates automatically from registration data, eliminating manual data entry.

• For Event Organizers: Badge Printing Options - Support on-site badge printing at registration and support desks with thermal printers, inkjet/laser printers, fan-fold continuous feed printers, and badge/card printers. Batch printing for multiple badges simultaneously, test print functionality before events, and reprint capability for damaged badges. Integration with USB or network-connected printers.

• For Event Organizers: Badge Management and Tracking - Create badges individually or in batches, assign unique badge numbers, track badge creation (who created, when), and manage badge validity status. View complete badge history per ticket, track which badges have been issued and printed, and maintain full audit trail for compliance.

Badge Invalidation and Reissue

For Event Organizers

• For Event Organizers: Enhanced Security and Access Control - Maintain event security by instantly revoking access when badges are lost, stolen, or compromised. Prevent unauthorized entry, respond immediately to security incidents, and protect attendee safety. Track all security actions with complete audit trail for compliance and liability protection.

• For Event Organizers: Badge Invalidation with Reason Tracking - Invalidate badges for lost badges, security concerns, access revocation, or attendee changes. Record who invalidated each badge, exact timestamp, and detailed reason for invalidation. Invalidated badges are immediately blocked from scanning at all check-in points, preventing unauthorized access. View complete invalidation history per ticket showing all badge lifecycle events from issuance through invalidation.

• For Event Organizers: Replacement Badge Issuance - Issue replacement badges with new unique badge numbers when attendees lose badges, badges are damaged, or attendee information changes. System automatically links replacement badges to original ticket while maintaining separate badge numbers. Track badge replacement chain showing original badge, reason for replacement, and all subsequent replacement badges. Support desk and registration desk can both issue replacements with full tracking.

• For Event Organizers: Security and Access Control - Invalidated badges cannot be used for check-in, session access, or any badge-scanning operations. Real-time invalidation syncs across all check-in stations, kiosks, and mobile scanning devices within seconds. Staff receive immediate notification when scanning invalidated badge, with invalidation reason displayed. Use for emergency access revocation, suspected badge fraud, or attendee security issues requiring immediate action.

Print at Home

For Event Organizers

• For Event Organizers: Reduce On-Site Check-In Congestion - Dramatically reduce registration desk queues and check-in bottlenecks by enabling attendees to print badges before arrival. Lower staffing requirements at entrance, eliminate pre-printing and shipping costs, and improve attendee experience with faster event entry. Ideal for high-volume events where check-in speed is critical.

• For Event Organizers: Print-at-Home Badge Configuration - Enable or disable print-at-home capability per event, configure paper sizes (A4 or US Letter formats), and design print-at-home specific badge templates. Set up pre-event attendee self-printing to reduce on-site check-in workload, eliminate need for pre-printed badge inventory, and provide attendees with badges before arriving at venue.

For Attendees

• For Attendees: Self-Print Badges Before Event - Download and print badges at home or office using standard printers before arriving at event. Badges designed specifically for A4 or US Letter paper with proper formatting and margins. Reduces check-in time, eliminates queuing at registration, and provides immediate badge availability. Simply print, cut, and insert into badge holder upon arrival.

Registration Desk

For Event Organizers

• For Event Organizers: Efficient Event Entrance Management - Streamline event entry with fast, professional check-in that creates positive first impressions. Process attendees quickly to eliminate queues, validate tickets in real-time to prevent fraud, and issue badges on-demand. Reduce attendee frustration, minimize staffing costs, and ensure smooth event start with controlled, trackable entrance operations.

• For Event Organizers: Registration Desk Operations - Primary event entrance check-in station where staff validate tickets and issue badges. Scan ticket barcodes/QR codes or manually enter ticket numbers for validation. Real-time ticket validation with status codes (valid, invalid, already registered, cancelled, refunded, unassigned, not found). Record operator decisions (approved/rejected with comments), print badges on-demand, and track check-in timestamps with full operator identification.

• For Event Organizers: Multiple Registration Desk Stations - Configure and manage multiple registration desk stations simultaneously for high-volume check-in. Assign operators with role-based permissions to specific stations, track performance per station and operator, and enable real-time sync across all stations to prevent duplicate check-ins. Stations work independently but sync immediately, ensuring data consistency across all entry points.

• For Event Organizers: Badge Issuance at Registration - Print badges on-demand during check-in process with attendee data pre-populated from registration. Select appropriate badge design per ticket type, print immediately after validation, and hand badge to attendee. Support for batch badge creation for group arrivals, reprinting damaged badges, and test printing before event starts.

Support Desk

For Event Organizers

• For Event Organizers: Handle Edge Cases and Special Situations - Resolve registration problems quickly without disrupting main check-in flow. Handle lost badges, ticket issues, walk-in registrations, and last-minute changes efficiently. Improve attendee satisfaction by solving problems immediately on-site, reduce complaints and negative reviews, and maintain smooth registration operations even when complications arise.

• For Event Organizers: Support Desk Operations - On-site assistance station for ticket assignment, badge reprinting, registration issues, and attendee support. Staff can look up tickets by name or email, assign unassigned tickets to walk-in attendees, handle last-minute registrations, and resolve badge printing problems. Support desk has access to full ticket database with search, filter, and manual ticket assignment capabilities.

• For Event Organizers: Badge Reprinting and Management - Reprint lost or damaged badges, invalidate old badges with reason tracking, and issue replacement badges with new badge numbers. Track all badge operations (original issue, reprints, invalidations) with complete audit trail. Support desk staff can access badge history per ticket, see all previous badge prints, and manage badge validity status for security purposes.

• For Event Organizers: Ticket Assignment and Registration - Assign unassigned tickets to attendees who arrive without completing registration, handle ticket transfers between attendees, and process on-site registrations. Access full registration forms, update attendee information, and complete ticket personalization. Support desk bridges gap between online registration and on-site reality, handling edge cases and special requests.

• For Event Organizers: Walk-In Registration - Process on-site registrations for attendees who arrive without pre-purchasing tickets. Create new tickets directly at support desk, collect attendee information through registration forms, and issue badges immediately. Full integration with ticketing system ensures walk-in attendees receive same data collection, ticket types, pricing, and badge designs as online registrants. Support for cash, card, or complimentary ticket creation based on event requirements.

Check-In Logs

For Event Organizers

• For Event Organizers: Comprehensive Attendance Intelligence - Gain complete visibility into event attendance with real-time tracking and historical analytics. Make data-driven decisions about event capacity, staffing levels, and session popularity. Prove attendance for sponsors, measure event ROI, and identify no-shows for follow-up. Essential for compliance reporting, insurance claims, and demonstrating event success to stakeholders.

• For Event Organizers: Global Check-In Tracking - Event-wide attendance tracking showing all check-ins across registration desk, support desk, and kiosks. View entry timestamps, scanner/operator identification, admission decisions, and check-in locations. Track re-entry with configurable policies (allow/prevent multiple check-ins), record all check-in attempts with status codes, and prevent duplicate simultaneous check-ins. Support multi-venue and multi-door tracking with per-location recording for comprehensive attendance overview.

• For Event Organizers: Session Check-In Logs - Per-session and per-room attendance tracking showing which attendees checked into which sessions. View check-in timestamps, session/room identification, check-in method (staff scan vs. attendee self-service), and operator identification for staff scans. Track session attendance patterns, identify popular sessions, and measure actual attendance vs. registered interest. Export session attendance reports per room, per time slot, or per attendee.

• For Event Organizers: Check-In Analytics and Reporting - Real-time dashboards showing check-in counts, current admission status, per-operator statistics, and session attendance summaries. Generate comprehensive reports: total check-ins per event/ticket type/operator, session attendance per room, attendee check-in history, no-show tracking, and re-entry patterns. Advanced search and filtering by ticket type, admission status, operator, attendee name, and check-in time. Export to Excel for detailed analysis and planning.

• For Event Organizers: Complete Audit Trail - Track every check-in action with timestamp, operator identification, scanned text/barcode content, scan status codes, and admission decisions. Record badge creation (creator, timestamp), badge invalidation (who, when, why), operator decisions (approve/reject with comments), and all ticket validation results. Maintain historical records for compliance, security investigations, attendance verification, and dispute resolution.

Session Check-In

For Event Organizers

• For Event Organizers: Measure Session-Level Engagement - Track which sessions attendees actually attend versus which they registered for. Identify most popular sessions to inform future programming, provide speakers with attendance metrics, and optimize room assignments based on actual demand. Integrate attendance with feedback collection and gamification to increase engagement and gather valuable session-level insights.

• For Event Organizers: Session Check-In Configuration - Enable or disable session check-in per event, configure check-in windows (allow check-in X minutes before session start and Y minutes before session end), and decide whether to allow multiple session check-ins in same time slot (for attendees moving between sessions). Choose between staff-operated check-in (hostess scanning badges at doors) or attendee self-service (scanning room QR codes via mobile app), or enable both methods simultaneously.

• For Event Organizers: Room QR Codes for Self-Service Check-In - Generate unique QR codes per session room that attendees scan with mobile app to self-check into sessions. Display QR codes on screens or posters outside session rooms, update QR codes per session if needed, and track which attendees scanned which room codes. Self-service check-in reduces staff requirements while providing accurate attendance tracking and enabling gamification integration (award coins for session attendance).

• For Event Organizers: Hostess/Staff Session Check-In - Station staff at session room doors with badge scanners to check attendees into sessions. Staff scan attendee badges, system validates session eligibility, and records attendance with timestamp and staff identification. Useful for sessions requiring attendance verification, VIP sessions with access control, or events where organizers prefer staff-managed check-in over self-service.

• For Event Organizers: Session Attendance Integration - Session check-in data integrates with gamification (automatic coin awards), attendee feedback (require check-in before feedback submission), speaker analytics (show speakers their session attendance), and attendee profiles (display session attendance history). Track which sessions each attendee attended, identify attendee interests based on session choices, and measure session popularity in real-time.

For Attendees

• For Attendees: Self-Service Session Check-In via Mobile App - Check into sessions independently by scanning QR codes displayed outside session rooms using run.events mobile app. Scan room QR code, system validates eligibility and timing, records attendance, and awards gamification coins if enabled. View check-in confirmation in app, track personal session attendance history, and receive session feedback forms after check-in. No staff interaction required, fast entry, and immediate confirmation.

Self-Service Kiosks

For Event Organizers

• For Event Organizers: Scale Check-In Without Adding Staff - Deploy self-service kiosks to handle check-in volume without increasing staff headcount. Reduce labor costs while maintaining fast check-in speeds, deploy additional check-in points instantly with QR code provisioning, and provide modern attendee experience. Perfect for high-volume events where traditional staffed check-in creates bottlenecks and drives up operational costs.

• For Event Organizers: Kiosk Configuration and Deployment - Create kiosk configurations with QR code provisioning for instant deployment. Choose between hostess mode (staff-operated for access control) or self-service mode (attendee-operated for independent check-in). Configure badge design per kiosk, enable/disable hand signature requirement, show/hide attendee profile photos, and add organizer notes. Generate unique configuration keys encoded as QR codes—staff scans QR code with kiosk device to initialize instantly.

• For Event Organizers: Kiosk Remote Management - Activate/deactivate kiosks remotely without physical access, track kiosk usage (when first used, how many check-ins), monitor configuration status (available, used, active), and delete configurations when no longer needed. View all kiosks in dashboard with status indicators, manage multiple kiosks for large events, and maintain complete control over self-service operations.

• For Event Organizers: Kiosk Hardware Integration - Run kiosk app on tablets, dedicated kiosk terminals, touch-screen devices, and standard computers with touch capability. Connect printers (thermal, inkjet, badge printers) directly to kiosk devices, integrate barcode/QR scanners, and support WiFi or ethernet connectivity. Kiosks operate offline with automatic sync when connection restored, ensuring check-in continuity regardless of network status.

For Attendees

• For Attendees: Self-Service Check-In Kiosks - Check in independently using touch-screen kiosks by scanning ticket barcode or entering ticket number. System validates ticket in real-time, displays attendee information (name, ticket type, optional photo), and prints badge immediately if valid. Event-branded interface with organizer logos, colors, and header images creates professional experience. Eliminates queuing at registration desks, provides instant badge issuance, and offers modern self-service experience.

• For Attendees: Offline-Capable Kiosks - Kiosks function fully without internet connectivity, storing check-ins locally and automatically syncing when connection restored. No data loss during network outages, continues operation during connectivity issues, and ensures check-in never stops. Seamless experience regardless of network status, with all offline scans synchronized to central system once online.

• For Attendees: Signature and Photo Verification - Optional digital signature capture for check-in verification (configurable per kiosk), profile photo display during check-in for VIP recognition or security verification, and integration with gamification (automatic coin awards for self-check-in completion). Signatures stored securely as assets, profile photos retrieved from registration data.

Access Control App

For Event Organizers

• For Event Organizers: Access Control App for iOS and Android - Free purpose-built mobile app enabling event staff to manage attendee check-in and session access control through QR code badge scanning. Staff scan attendee badges with device camera to validate tickets, confirm identity, detect duplicate scans, and block invalid/invalidated badges. Supports two modes: global check-in (venue entry at event entrances) and session check-in (room-level attendance tracking at session doors).

• For Event Organizers: Configuration Key Provisioning - Initialize Access Control app through QR code-based Configuration Key system. Create Configuration Keys in organizer dashboard with "hostess" type for session scanning staff or global check-in variant. Generate unique QR codes that staff scan to link device to specific event, defining role and permissions. Each physical device requires own Configuration Key for security and tracking. Device pulls attendee data, tickets, badges, schedules, and rooms directly from platform. All scanning activity feeds into real-time dashboards for monitoring.

• For Event Organizers: Global and Session Check-In Modes - Global check-in mode used at event entrances records who entered venue and when, providing real-time attendance visibility. Session check-in mode activated by selecting specific session room from dropdown, designed for hosts/hostesses at session doors. Configurable time frames (default: scanning activates 10 minutes before session start, available until 10 minutes before session end). Both thresholds adjustable. Session check-in triggers attendee feedback prompts via mobile app. Requires room and content-type session block configured in agenda.

run.events AI-Matchmaking

AI-Powered Attendee Analysis

For Event Organizers

• For Event Organizers: AI-Powered Attendee Profiling transforms registration data into actionable intelligence for matchmaking and personalization. run.events AI automatically analyzes attendee information to identify buyer roles (Buyer, Seller, Teacher, Learner...), discover interests and topics with confidence scores and trends, and generate professional summaries. This intelligence powers all matchmaking recommendations across attendees, sessions, sponsors, and products. run.events AI enriches profiles with public data such as career history, company details, and organizational intelligence.

• For Event Organizers: Visual Attendee Intelligence Diagrams - View comprehensive AI-generated attendee analysis through intuitive dashboards. Dashboards display attendee summaries, buyer roles with explanations, discovered interests with confidence levels and trends, custom tags, purchase intent analysis, engagement scoring, content preferences, event history, and professional career data. Use these insights to identify high-value prospects for sponsors, personalize communications, and understand attendee motivations at scale.

Attendee-to-Attendee Matchmaking

For Event Organizers

• For Event Organizers: AI-Powered Networking Recommendations boost attendee engagement and satisfaction by intelligently connecting attendees who should meet. run.events analyzes attendee profiles, interests, buyer roles, and professional backgrounds to identify complementary connections—pairing buyers with sellers, connecting attendees with mutual interests, or introducing people with complementary expertise. For each match, AI generates a personalized introduction explaining why these attendees should meet, suggests conversation starters, and provides a relevance score. Organizers can run matchmaking in batch mode processing thousands of attendee pairs in parallel, review and edit recommendations through interactive network diagrams, and deliver matches to attendees via mobile app and Smart Hub.

• For Event Organizers: Interactive Matchmaking Network Diagrams - Visualize and manage all matchmaking relationships through interactive network diagrams. Search for any attendee, sponsor, or product and get insights into all their matches radiating from a central node in organized sectors. Review all matchmaking scores and reccomendations before publishing to attendees.

• For Event Organizers: Batch Matchmaking Processing with Parallel Execution - Process large events efficiently with parallel batch processing that generates thousands of matches automatically.

For Attendees

• For Attendees: Discover Who You Should Meet - Attendees receive personalized networking recommendations in the run.events mobile app and Smart Hub showing other attendees they should connect with. Recommendations are based on mutual or complementary interests, professional backgrounds, and event roles (buyer/seller). Each recommendation includes an AI-generated introduction explaining why this connection makes sense, a conversation starter to break the ice, and a relevance score. Attendees can review recommendations, reach out via integrated chat, scan badges to connect on-site, and build their professional network before, during, and after the event. GDPR-compliant with full opt-in/opt-out control and EU AI Act transparency.

Attendee-to-Session Recommendations

For Event Organizers

• For Event Organizers: Personalized Agenda Recommendations increase session attendance and attendee satisfaction by matching attendees with sessions aligned to their interests and professional needs. run.events AI analyzes both attendee profiles and session content to identify the most relevant sessions for each attendee. For each recommendation, AI explains why this session matters to this specific attendee and suggests what questions they might ask or what value they'll gain. Organizers can run cross-event recommendations targeting previous attendees from past events to drive registration for upcoming conferences by showing personalized session highlights.

• For Event Organizers: Personalized Schedule Emails with AI Recommendations - Send beautiful, personalized HTML emails to attendees featuring their ideal event schedule. For each attendee, the system automatically selects the best session per time slot based on AI match scores, assembles a complete multi-day agenda with session details, speaker photos, and labels, and includes AI-generated explanations of why each session was recommended.

For Attendees

• For Attendees: AI-Recommended Sessions in Your Pocket - The run.events mobile app and Smart Hub show personalized session recommendations based on attendee interests, registration data, and professional background. Each recommended session includes an explanation of why it's relevant, suggested questions or discussion topics, and a relevance score. Attendees can add recommended sessions to their personal agenda with one tap, see speaker details and session descriptions, and receive push notifications before sessions start. AI-powered recommendations help attendees discover sessions they might otherwise miss and maximize the value they get from attending the event.

Attendee-to-Sponsor Matchmaking

For Event Organizers

• For Event Organizers: Drive Qualified Booth Traffic with Smart Recommendations - Help sponsors and exhibitors connect with their ideal prospects by recommending relevant booths to each attendee. run.events AI analyzes attendee interests, buyer roles, and professional backgrounds against sponsor offerings, products, and target markets to identify high-value connections. For each match, AI explains why this attendee should visit this sponsor and suggests what to discuss or which products to explore. These recommendations drive qualified traffic to sponsor booths, increase lead quality for exhibitors, and help attendees discover solutions and vendors that matter to them.

For Attendees

• For Attendees: Discover Sponsors and Solutions That Match Your Needs - The run.events mobile app and Smart Hub recommend sponsors and exhibitors based on attendee interests and professional needs. Each recommendation explains why this sponsor is relevant, highlights specific products or services that might interest the attendee, and suggests conversation topics. Attendees can view sponsor details, browse available meeting slots and request one-on-one meetings. AI recommendations help attendees cut through expo hall noise and focus on vendors who can actually help them solve problems or achieve goals.

Attendee-to-Product Recommendations

For Event Organizers

• For Event Organizers: Product-Level Matchmaking for Targeted Engagement - Go beyond sponsor-level recommendations by matching attendees with specific products and services from exhibitors. run.events AI analyzes product descriptions, features, and target markets against attendee interests and buyer roles to recommend specific solutions. This granular matching helps sponsors showcase their complete product portfolio, enables multi-product exhibitors to drive traffic to different offerings, and gives attendees precise recommendations about which products to request demos for. Track engagement at the product level to measure which offerings generate the most interest.

For Attendees

• For Attendees: Personalized Product Recommendations and Demo Discovery - See specific product recommendations in the run.events mobile app and Smart Hub with AI-generated explanations of why each product matters. Recommendations are based on attendee interests, professional needs, buyer role, and registration data. Each recommendation includes product descriptions, sponsor information, booth locations, and suggestions for what to ask about or which features to explore. Attendees can request product demos, book meetings with product specialists, and save interesting products to review later. Product-level recommendations help attendees cut through vendor marketing and focus on solutions that actually fit their specific needs.

Sponsor-to-Attendee Buyer Spotting

For Event Organizers

• For Event Organizers: Empower Sponsors with High-Value Prospect Lists - Increase sponsor ROI and satisfaction by identifying high-value attendees for each sponsor automatically. run.events AI analyzes attendee profiles, buyer roles, company information, and interests against sponsor target markets and offerings to spot ideal prospects. Organizers can run buyer spotting campaigns in batch mode, review and refine matches before sharing, and deliver curated prospect lists to sponsors through their self-service dashboard. This value-added service differentiates your event from competitors, justifies premium sponsorship packages, and ensures sponsors achieve their lead generation goals.

For Sponsors and Exhibitors

• For Sponsors and Exhibitors - Self-Service Sponsor Dashboard: Recommended Attendees and Buyer Spotting - Access curated lists of high-value attendee prospects in the self-service sponsor dashboard based on AI analysis of attendee profiles, interests, buyer roles, and professional backgrounds matched against sponsor target markets. Each recommended attendee includes an AI-generated explanation of why they're a good prospect, suggested talking points, contact information, and company details. Sponsors can reach out via integrated chat, send meeting requests, and proactively target the right prospects instead of relying on random booth traffic.

Matchmaking Visualization and Management

For Event Organizers

• For Event Organizers: Complete Matchmaking Control Center - Manage all matchmaking types through a unified web interface featuring interactive network diagrams. Search across all attendees, sponsors, and products to view and edit any match recommendation. Diagrams display the central entity (attendee, sponsor, or product) with branch nodes showing all matches organized in sectors by type. Edit flyouts for each match type allow organizers to refine AI-generated introductions and conversation starters, adjust relevance scores, and perfect recommendations before publishing to attendees or sponsors.

• For Event Organizers: Multi-Dimensional Search and Discovery - Search across all matchmaking entities—attendees, sponsors, and products—from one unified search interface. Results display entity names, photos/logos, companies, and taglines with instant navigation to full matchmaking diagrams for detailed exploration. Filter results by entity type, sort by relevance, and access complete match data with one click. This powerful search capability helps organizers quickly find specific matches, troubleshoot attendee questions about recommendations, and demonstrate matchmaking value to sponsors.

Privacy and Compliance

For Event Organizers

• For Event Organizers: GDPR and EU AI Act Compliant Matchmaking - run.events matchmaking fully respects attendee privacy and European regulations with transparent, ethical AI practices. Attendees have complete opt-in/opt-out control over AI features and matchmaking participation with one-click toggle in their privacy settings. All AI-powered features include clear disclosure of AI usage and explanations of how recommendations are generated in compliance with the EU AI Act. Privacy settings control which attendee information is visible to other attendees and sponsors (public profile vs. private profile toggle). Complete audit trails track all matchmaking operations, AI analysis, and data access for compliance reporting and transparency.

run.events Smart Hub

Smart Event Hub

For Event Organizers

• For Event Organizers: Complete Web Presence Platform (Event Hub) for Events and Communities - run.events Smart Hub is a white-label web platform that serves as your event website, community hub, or both, eliminating the need for external web agencies or separate community solutions. Create unlimited Smart Hub sites with custom domains, logos, colors, and complete visual identity. Each Smart Hub site can function as a single-event website with agenda, speakers, and registration, a year-round community for networking and knowledge sharing, or a hybrid combining event information with ongoing community engagement. Deploy standalone event sites in hours without WordPress or custom development, or build lasting communities that extend event value 365 days a year, dramatically increasing attendee lifetime value and reducing future registration costs.

Event Websites

For Event Organizers

• For Event Organizers: Out-of-the-Box Event Websites with Pre-Built Pages - Bind a Smart Hub site to a specific event to instantly create a professional event website without external developers. Event Integration Pages provide pre-built, ready-to-use pages including Agenda with full session schedules and filtering, Speaker Directory with bios and session links, Sponsor Showcase with logos and booth information, FAQ pages in multiple languages, Registration page with direct ticket purchasing, and AI Assistant chat for attendee support. All pages automatically populate with data from run.events, eliminating duplicate data entry and ensuring information is always synchronized. Configure which pages to display, customize navigation menus, and add your branding—your event website is ready in hours instead of weeks.

• For Event Organizers: AI-Powered Custom Pages with run.events Marketing Integration - Create any custom page you can imagine by integrating with run.events AI Site Builder from the Marketing product. Simply describe what you want—"Create a venue page with hotel information, directions, and a map" or "Build a sponsors page with package tiers and benefits"—and the AI generates professional, branded pages instantly. Edit pages through natural conversation with the AI, use the visual drag-and-drop editor for fine control, or write custom HTML/CSS for complete flexibility. All pages automatically match your Smart Hub site branding, support multiple languages with AI-powered translation, and comply with WCAG 2.1 AA accessibility standards. Combine pre-built Event Integration Pages with AI-generated custom pages to create comprehensive event websites that rival expensive custom development at a fraction of the cost and time.

For Attendees

• For Attendees: Complete Event Information in One Beautiful Site - Access everything you need to plan and experience the event from a single, beautifully designed website. Browse the full agenda with session filtering by track, time, room, or speaker, view detailed speaker profiles with bios and session lists, explore sponsor information and booth locations, get answers from the AI-powered event assistant available 24/7, register for the event with seamless ticket purchasing, and find venue information, travel details, and accommodation recommendations. All information is mobile-optimized and accessible across devices, providing a modern attendee experience that rivals major conference websites.

Communities

For Event Organizers

• For Event Organizers: Year-Round Community Engagement Platform - Transform one-time events into persistent communities where attendees remain engaged between annual editions. Create communities with flexible membership policies including open access, approval-required joining, or invite-only private groups. Assign role-based permissions for administrators who manage all settings, moderators who review content and enforce rules, and members with posting privileges. Link communities to events to display event context and invite attendees automatically, then maintain engagement post-event as session recordings publish as videos, speakers remain accessible in directories, and materials become permanent resources. Events drive community growth while communities drive future event registrations, creating a virtuous cycle of engagement and revenue.

For Community Members

• For Community Members: Professional Networking Hub with Intelligent Suggestions - Discover and connect with peers who share professional interests, complementary expertise, or business synergies. Create rich profiles with bio, job title, company, and expertise areas. View AI-powered suggested connections based on mutual interests, with explanations of why each connection makes sense. Scan badges at events to instantly connect, send direct messages, participate in group conversations, and organize meetings. Build meaningful professional relationships that extend beyond brief conference encounters.

• For Community Members: Engaging Feed with Real-Time Updates - Post text discussions, upload images, publish articles, share videos, and react with emojis in a continuously updating stream. View author profiles, timestamps, labels, reaction counts, and comments. Filter by labels, authors, or content types. Real-time notifications show new posts instantly, creating dynamic engagement that encourages regular participation.

Content and Knowledge Management

For Event Organizers

• For Event Organizers: Article Publishing for Thought Leadership - Publish long-form articles, knowledge resources, and thought leadership content with full support for headings, lists, links, images, and more. Articles include SEO-optimized metadata with custom titles, descriptions, and URL-friendly slugs. Organize content in hierarchical folder structures, label with custom tags, and set publication status as draft, published, or archived. Track article views, engagement metrics, and reader feedback to inform content strategy.

• For Event Organizers: Multi-Provider Video Platform with Live Streaming - Publish videos from run.events streaming, YouTube, or StreamYard with thumbnails, duration, descriptions, and labels. Configure as live streams with scheduled start times and real-time chat, or as on-demand recordings. Live streams support viewer chat, emoji reactions, and automatic conversion to recordings. Track view counts, watch time, completion rates, and engagement to understand which content drives value.

For Members and Attendees

• For Members and Attendees: Knowledge Library and Video Content - Access articles and videos organized by folder hierarchy, labels, or AI-Powered search. Articles display with author profiles, publication dates, and reading times. Internal links show rich preview cards. Watch videos with professional players supporting playback controls, chapters, timestamps, and transcripts. Create playlists, bookmark favorites, share content, and comment to discuss. Fully responsive design optimized for all devices.

AI-Powered Content Moderation

For Event Organizers

• For Event Organizers: Member Administration and Role Management - View all members with join dates, activity levels, posting history, and engagement metrics. Assign role-based permissions for administrators who manage settings, moderators who review content, and members with posting privileges. Control membership approval workflows, send targeted communications filtered by role or activity, and track member lifecycle to understand retention patterns and disengagement risks.

• For Event Organizers: AI-Powered Content Moderation - AI automatically flags posts containing inappropriate language, policy violations, or spam, routing flagged items to moderator queues. Image moderation analyzes photos for policy compliance using computer vision. Moderators review flagged content, approve posts, delete violations with soft-delete audit trails, or edit problematic sections. Customizable community rules set expectations, and moderation dashboards show pending reviews and flagged content trends for scaling quality efficiently.

Support Agent

For Members and Attendees

• For Event Organizers: Intelligent Assistant for Automated Support - Deploy an AI assistant that answers attendee and member questions using event FAQs, knowledge base, and historical Q&A patterns. The assistant provides instant 24/7 responses with relevant answers, resource links, and suggestions, dramatically reducing support workload while improving satisfaction. Train the assistant with Q&A pairs and knowledge documents, and review interactions to improve accuracy. The assistant operates with clear AI disclosure per EU AI Act requirements and escalates complex questions to human support. Analytics show successful resolutions, escalation patterns, and knowledge gaps.

Matchmaking

For Members and Attendees

• For Members and Attendees: AI-Powered Recommendations - Receive connection recommendations based on mutual interests, complementary backgrounds, or shared event attendance, with AI-generated explanations and conversation starters. Content recommendations surface articles and videos aligned with your interests and activity. All AI features include one-click opt-in/opt-out controls, complete transparency about recommendation generation per EU AI Act requirements, and granular privacy controls.

run.events Online and Hybrid Events

Event Configuration

For Event Organizers

• For Event Organizers: Flexible Online and Hybrid Session Configuration - Transform any session into an online or hybrid experience by marking sessions or entire rooms as online with configurable streaming options. Individual sessions can have dedicated streams with independent streaming URLs and settings, perfect for keynotes or premium content requiring separate broadcast quality. Alternatively, entire rooms can be designated as online rooms where all sessions share unified streaming settings, ideal for multi-session tracks that maintain consistent broadcast infrastructure throughout the day. Hybrid sessions support both in-person and remote attendees simultaneously, with physical room assignments for on-site participants and streaming URLs for virtual viewers, maximizing attendance flexibility and event reach.

Streaming Administration

For Event Organizers

• For Event Organizers: Professional Live Streaming - Manage live streaming directly from Smart Hub through integrated cloud encoding, eliminating external platforms. Configure streams with six encoding profiles from 360p mobile to 4K Ultra HD. The admin interface auto-generates RTMP URLs and stream keys for broadcast software like OBS or StreamYard. Visual dashboards show real-time stream status, playback URLs, and encoding settings, with streams progressing through clear states from configuration to live broadcasting to cleanup.

• For Event Organizers: Room-Level and Session-Level Streaming Control - Choose room-level streaming where one stream serves all sessions in a room, or session-level streaming with independent configurations per session. Room streams maintain viewer continuity for back-to-back sessions, while session streams provide flexibility for different quality levels or separate setups. Configure, start, pause, and stop streams through admin controls with automatic HLS URL generation. Streams remain private during testing, becoming visible only when organizers publish them.

Viewer Experience

For Attendees

• For Attendees: Seamless Live Session Viewing in Smart Hub and Mobile App - Watch live and hybrid sessions directly in Smart Hub event websites and mobile app without external platforms. Browse the agenda, click sessions to view detail pages, and watch embedded live video when broadcasting. Session pages display professional video players with HLS streaming for smooth playback across desktop, tablet, and mobile. Sessions clearly indicate format—in-person only, online only, or hybrid—helping attendees plan participation and access content their preferred way.

Hybrid Event Capabilities

For Event Organizers

• For Event Organizers: Unified Management of In-Person and Virtual Attendees - Run hybrid events where physical and remote attendees experience the same content through unified management. Sell tickets for in-person and virtual attendance with different pricing, track check-ins separately for physical and online participants, and provide appropriate access for each mode. Physical attendees receive badges and venue access, while virtual attendees get streaming access through Smart Hub or mobile apps. Session tracking captures both physical check-ins and online viewing for complete analytics. Post-event, recordings remain accessible in the same Smart Hub pages, creating a permanent content library.

For Attendees

• For Attendees: Flexible Attendance Options for Every Schedule - Register for in-person attendance to network face-to-face, or choose virtual attendance to participate from anywhere without travel costs. Mix attendance modes throughout multi-day events by attending keynotes virtually while joining specific sessions in person. Watch sessions live or access recordings on-demand from your event hub in Smart Hub. Session pages show clear format indicators—in-person only, online only, or hybrid—enabling informed decisions about attendance priorities.

run.events Intelligence

run.events Intelligence is the platform's newest product, currently in early access and rolling out to organizers. It turns the data your events already generate into answers you can act on — in plain language, looking both backward at how your events performed and forward at where they're headed. There is no dashboard to learn, no report to configure, and no query to build: you simply ask.

Ask Your Events Anything

For Event Organizers

• For Event Organizers: Conversational Analytics in Plain Language - Talk to run.events Intelligence the way you'd ask a sharp colleague who happens to know every figure of every event you've ever run. Ask questions like "How are we pacing versus last year at this point?", "Which ticket type is selling slower than it should be?", or "Where are most of this year's registrations coming from?" and get an answer back in seconds, drawn straight from your real records and rendered as a clean chart with a plain-language explanation beside it. If you know how to use ChatGPT, you know how to use run.events Intelligence: there is no dashboard to learn, no report to configure, and no query language to master. The assistant handles follow-up questions in context, suggests starter questions to get you going, lets you switch any answer between chart and table views, copy or regenerate responses, and export the underlying data to Excel or CSV for deeper analysis and stakeholder reporting. The questions you'd normally park for "I'll pull that and get back to you tomorrow" you now ask in the meeting and move on with the answer, turning yourself from the person who gathers the numbers into the person who acts on them.

• For Event Organizers: Curated Dashboards with AI-Written Narration - Alongside the open-ended chat, run.events Intelligence provides ready-made dashboard cards covering the metrics that matter most—ticket sales, revenue, average price, unique attendees, and refund rates, broken down by country, channel, ticket type, category, industry, or time period—each rendered as a visualization you can open with a single click. Every dashboard is accompanied by AI-generated narration that reads your numbers and describes, in plain language, what is actually happening: which segments are rising, which are slipping, and how this compares to where you were before. The narration is grounded in an automatically-assembled brief about your specific event—its dates, capacity, ticket lineup, sell-through, and prior-edition context—so the commentary is always specific to your event rather than generic. The result is an analytics surface that not only shows you the chart but tells you what it means.

• For Event Organizers: Understand Who's Really in the Room — and Who's Drifting Away - Filling the room once is good business; filling it with the same people year after year is how events actually grow. run.events Intelligence lets you decode the composition of your audience—returning attendees versus first-timers, with breakdowns by industry, role, and seniority—and, crucially, compare that composition across editions to see how your audience is shifting over time. Surface the signals that hide inside headline totals: a healthy first-timer count can mask a quiet exodus of your most loyal, long-time attendees, and run.events Intelligence brings that drift to the surface while there's still time to act. Spot which industries and roles are rising and which are fading, identify the segments most at risk of not returning, and turn that insight into targeted re-engagement instead of a generic blast reminder, so the leaky bucket becomes a sealed one and growth compounds edition over edition.

AI-Powered Attendance Forecasting

For Event Organizers

• For Event Organizers: Know Your Number Before the Doors Open - Ask the one question that has never had a good answer before—"At this rate, where do we land on the day, and how confident are you?"—and run.events Intelligence answers it. The AI learns from how your own comparable past editions actually sold, day by day, at the same distance from their doors, and projects your most-likely final attendance for an upcoming event weeks before it happens. The answer is never a fortune-teller's single number: it's an honest most-likely figure with a confidence range around it ("on current pace you finish around here, and almost certainly between here and here"), visualized as a complete sell-through trajectory with a confidence band across the days remaining until your event. And it knows its own limits—when there isn't enough comparable history to forecast responsibly, it tells you so rather than inventing a number you can't trust. This is foresight, not fortune-telling: a defensible figure you can take to the board.

• For Event Organizers: Forecasts That Explain Themselves - A forecast you can't interrogate is just another number to take on faith, so every forecast in run.events Intelligence explains itself on demand. Ask the assistant to explain the projection and it walks you through exactly how it got there—which of your past editions it compared against, where this event currently sits on its sell-through curve, how much of the typical selling window has elapsed, and how that translates into the projected finish. You can even click any individual point on the forecast trajectory to ask "why this number, on this day?" and get a grounded, plain-language explanation for that specific moment. As real sales arrive, the forecast updates and its confidence range tightens—wide early in the campaign, narrowing toward near-certainty as the event approaches—so you always understand not just what the forecast says, but why, and how sure it is.

• For Event Organizers: Early Warning When Your Pace Slips - The painful surprise in events is the soft year you discover with three weeks left, too late for anything except panic. run.events Intelligence is built to catch that early. By continuously comparing how this year is selling against how your successful past editions sold at the same point, it surfaces an at-risk pace weeks before you'd otherwise notice—while there's still real time to add a marketing push, revisit the pricing on a slow-moving tier, or lean on the channels that are converting. Your events stop surprising you: the bad year becomes a problem you see coming and manage, instead of a number you discover on the night. Forecastable revenue is manageable revenue.

Cross-Event Benchmarking

For Event Organizers

• For Event Organizers: Benchmark Against "Events Like Yours" - Even before you have years of your own history to compare against, run.events Intelligence gives you a meaningful frame of reference by benchmarking your event against comparable events on the platform. It matches on structural characteristics—event category, geography, capacity band, price tier, and duration—and progressively broadens the comparison set until it finds enough similar events to produce a trustworthy benchmark, so first-time and niche events still get a useful "events like yours" read rather than a blank screen. The benchmark is privacy-safe by construction: it is built exclusively from anonymized, aggregate figures, and no other organizer's event is ever identifiable, named, or exposed in any answer. This means a brand-new organizer gets a credible sense of where they stand from their very first event, while a seasoned one gets external context to complement their own history.

Automatic Cross-Edition History Reconciliation

For Event Organizers

• For Event Organizers: Untangle Years of Event History Automatically - You cannot compare across your own events until someone untangles them, and run.events Intelligence does that untangling for you instead of leaving it as your afternoon's homework. Across editions, the same things drift: last year's "Early Bird" is this year's "Super Saver" and next year's "Advance"; an event gets recorded under a slightly different name each year; registration fields and their values change over time. run.events Intelligence uses AI to recognize these as the same thing playing the same role—lining up your editions into a single comparable series, matching ticket types to their canonical equivalents, and aligning custom registration fields and their values across years. Each suggested match comes with a confidence score, and exact matches are recognized automatically. This is the quiet, unglamorous work that makes everything else possible: clean, comparable history that powers accurate cross-edition analytics, forecasting, and benchmarking, produced for you rather than by you.

• For Event Organizers: Review and Confirm with a Click - run.events Intelligence proposes; you approve—the AI never silently rewrites your history. Every suggested match lands in a review workspace where you confirm with a click, and once confirmed, that part of your history is clean from then on. The workspace is built for speed: drag and drop to move a ticket type or field into the right group, split a group that was merged too aggressively, reject a match that doesn't belong, or bulk-apply all the high-confidence suggestions at once. Only matches you've confirmed feed your analytics, so your reports always reflect groupings you actually trust—and the review is an invitation, never a gate: your day-to-day answers keep working while you tidy the history at your own pace.

Multilingual Intelligence

For Event Organizers

• For Event Organizers: Ask and Answer in Your Language - Today's events are global, and so is run.events Intelligence. Ask your questions in your own language and get answers—charts, narration, and forecast explanations—back in the same language, so the entire conversational analytics experience works for international teams without anyone switching to English. The multilingual capability spans both the assistant's understanding of your questions and the plain-language explanations it writes back, making the platform's intelligence equally accessible to a German-speaking finance lead, a French-speaking marketing manager, and an English-speaking event director working on the same event.

Trust, Privacy, and Governance

For Event Organizers

• For Event Organizers: Answers Grounded in Your Real Numbers — Built Not to Make Things Up - The fear people carry over from consumer chatbots—that AI "makes things up"—is exactly the thing run.events Intelligence is engineered not to do. When you ask how a ticket type sold, the figure comes out of your actual records: it is retrieved, not guessed, and the system is wired so that the numbers it states are numbers it looked up. The AI's job is to explain and narrate; the numbers always come from your data. And the forecast is honest about its own confidence—it gives you a range rather than false precision, and tells you when it doesn't have enough history to answer responsibly instead of inventing something. A tool that knows what it doesn't know is a tool you can rely on, and run.events Intelligence was engineered for scrutiny, not to dodge it.

• For Event Organizers: Your Data Is Yours Alone — EU-Sovereign and Compliant - run.events Intelligence only ever sees and speaks about your events. One organizer's numbers are walled off from every other organizer's at the deepest level of the system—there is no shared pool, no leakage, and no "learning from everyone": your history works for you and stays with you, and your data is never used to train foundation models. Built on the platform's EU-hosted, EU-sovereign AI infrastructure, run.events Intelligence carries the same governance posture as the rest of run.events: one-click opt-in/opt-out control over AI features, full EU AI Act transparency about how every answer and recommendation is generated, GDPR-native data subject rights, and complete audit trails of all AI operations and data access for compliance reporting. The two questions every board and security team asks—"can it be wrong without telling us?" and "is our data safe?"—both have clean, confident answers.