Attendee Insights: See Each Attendee's Journey Through Your Event

Attendee Insights Overview — A complete, chronological view of an attendee’s engagement, from ticket purchase to every interaction at your event.

Nina Baras
Head of Customer Success @ run.events
For Event OrganizersTicketing & Registration
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What Attendee Insights Provides

Attendee Insights gives you a complete picture of a single attendee’s activity at your conference — from the moment their ticket was purchased to every session they attended, every sponsor who scanned them, and every coin they collected. This article explains how to open Attendee Insights, what each tab shows, and how to use the Attendees Dashboard and export options.

Recognizing Ticket Types at a Glance

In the attendee list, each attendee’s ticket is shown as a button labeled with the ticket name. The button uses the color assigned to that ticket type, allowing you to quickly distinguish attendees (e.g., VIP vs. Standard).

CRM Integration

From Attendee Insights, you can import the attendee into your CRM or open their profile directly in CRM. This allows you to use attendee data for future events and analysis.

Event attendee list interface highlighting CRM integration options for ticket holders, including full conference access, free entry, sponsor tickets, and additional insights packages. Attendee photos and registration buttons for CRM synchronization are displayed.

How to Open Attendee Insights

  1. Go to your event and open the Attendees list.
  2. Find the attendee you want to review (scroll or use search).
    You can filter attendees by:
  • Public profile
  • Country
  • Company
  • Ticket Type
  • Customer
  • Checked in
  • CRM
    A user interface screenshot displays the attendee management section of an event platform. It shows profiles of three attendees with ticket types, including full conference passes, free entry, and sponsor tickets, alongside filtering options for organizing attendees by various criteria.
  1. Click the Insights button below the attendee’s name.
  2. A flyout window opens with three tabs: Insights, Timeline, and Grouped Timeline.
  3. Switch between the tabs to explore the attendee’s information.

The Insights Tab
The Insights tab shows a summary of engagement statisticsfor the selected attendee:

  • Email
  • Event they are attending
  • Country
  • Tickets
  • Connections
  • Badge issued
  • Session feedbacks
  • Mobile App logins
  • Surveys completed
  • Partnership leads
  • Giveaways collected
  • Manually awarded coins
  • Registration scans
  • Session scans
    This gives you a quick overview before diving into detailed timelines.
    Profile view of an attendee selected for event analytics, displaying ticket type as a conference package, including insights section, alongside event details such as location and login metrics.

The Timeline Tab
The Timeline tab shows the attendee’s journey through the event in chronological order. Each entry includes the date, time, and detailed information.

Ticket Purchased
Shows when the attendee’s ticket was bought, including:

  • Ticket number
  • Ticket type
  • Customer who purchased it (useful when a company or colleague bought the ticket)

Mobile App Logins
Shows when the attendee logged into the event app,including:

  • Device name
  • Platform

Event Registration / Check‑in
Shows:

  • Scan status
  • Operator decision
  • Who performed the check‑in (staff or kiosk)

Session Check‑in
Shows:

  • Room and session title
  • Scan status and operator decision
  • Whether scanned by staff or self check‑in

Badge Printed or Invalidated
Shows:

  • Badge number
  • Badge design
  • Validity status (✓ valid / ✗ invalidated)
  • Who created or invalidated the badge

Survey Completed
Shows:

  • Survey name
  • Completion timestamp

Scanned by a Sponsor
Shows:

  • Sponsor name
  • Lead quality
  • Public notes

Giveaway Collected
Shows:

  • Giveaway name
  • Sponsor offering it

Coins Earned
Shows the rule completed, number of coins, and what earnedthem:

  • Session Attended / Evaluated
  • Sponsor Session Attended
  • Sponsor Booth Visited
  • Survey Completed
  • Global Check‑in

Coins Added Manually
Shows:

  • Number of coins
  • Organizer’s comment

Session Feedback Given
Shows:

  • Session name
  • Speakers

Networking (Connect)
Shows:

  • Who sent the connection request
  • Who received it
  • Current status (pending, accepted)
    The image displays a section of an event management platform showing attendee profiles, ticket details, and login activity. It highlights attendee names, ticket types, sponsorship leads, and mobile app login records for BinaryEdge Technologies.

The Grouped Timeline Tab
The Grouped Timeline tab shows all the same information as the Timeline, but organized into clear categories (such as Sessions, Badges, Surveys, Sponsor Scans, Networking) so you can review an attendee’s activity by type instead of by chronological order.
This screenshot displays a RunEvents platform interface showing attendee profiles with ticket types, connection statuses, badge issuance details, and session feedback entries for a corporate event. It highlights attendee connections, badge validation for a conference and workshop package, and feedback tracking for sessions.

Exporting Attendee Data to Excel
You can export your attendee list to Excel for reporting orsharing. The export includes:

  • First Name
  • Last Name
  • Public Profile
  • Email
  • Country
  • Company Name
  • Job Title
  • Ticket Type
  • Customer Name
  • Checked‑In Time
  • Connection Requests
  • Connections
    Dashboard screenshot displaying the attendee management section of an event platform, showing profile thumbnails of five individuals with basic details and options for exporting attendee data.

The Attendees Dashboard

For an overview of your entire audience, open the AttendeesDashboard.
Dashboard screenshot displaying attendee management features within an event ticketing platform, showing sections for attendee lists, registration tracking, and attendee-related configurations.

It displays:

  • Attendees by ticket type
  • Attendees by country
  • Breakdowns of custom registration fields
    This helps you understand your audience composition and engagement patterns.

Tips

  • Use the Timeline when an attendee contacts support about missing badges, coin balance, or check‑in issues — you can see exactly what happened and when.
  • Check badge entries if an attendee has multiple badges; invalidated badges clearly show who cancelled them.
  • Share sponsor lead entries with sponsors who ask how they connected with a particular attendee.