At run.events, we see it as our mission to help you sell out your events and provide you with solid data that will help you fine-tune your marketing budgets.
To active Marketing features, please follow these steps:
On an Organizer level go to Integrations
Click on Email settings
And configure Email provider settings:
Integrating Email Providers with run.events | Event Organizer Settings | run.events
Many of us as event organizers rely on paid social media campaigns to boost registrations and ticket sales. It’s becoming increasingly difficult to pinpoint which campaigns actually worked and brought in registrations.
Precision Marketing Tracking
That’s why we have introduced Precision Marketing Tracking, which enables you to link each registration and ticket sale directly to the marketing campaign that generated it. We use UTM Code Tracking for this purpose, which doesn’t require cookies and therefore always works. It integrates seamlessly with email campaigns, social media ads, search engine ad displays, run.events’ own influencer campaigns, and any custom UTM tags you might be using.
How can I use the run.events Marketing Tracking Feature? | Marketing | run.events
On the run.events Tickets Screen, you can see exactly which tickets were purchased through a marketing campaign. You can easily create reports and analytics by medium and campaign to identify what’s working and driving your registrations.
Influencer Campaigns
Another powerful way run.events helps you boost registrations is by reaching the right audience through run.events Influencer Campaigns. Standard social media campaigns are effective, and we all use them, but there’s always a percentage of mis-targeting that eats away at your marketing budget. Now, imagine a way to achieve 100% accurate targeting with zero cost per acquisition.
This is exactly what run.events Influencer Marketing offers. You already have your influencers: speakers, sponsors, and existing attendees. Encourage them to spread the word about your event within their social media networks because their followers, customers, peers, and colleagues are your ideal attendees.
You can easily prepare beautiful graphic templates which will later be automatically personalized for each influencer, select and refine your target influencer group, and even pre-write the accompanying text for them.
They receive their invitation via email or mobile push notification, and all they need to do is review the text and publish it to their social media networks. It’s just two clicks, eliminating all the hurdles and boosting engagement to over 50% of targeted influencers.
As an organizer, you can easily track which influencers participated in your campaigns, which didn’t, how many clicks each influencer brought to your website, and most importantly, how many registrations and ticket sales resulted from each influencer’s efforts.
Start Configuring Influencer campaign and Campaign cards | Marketing | run.events
And last but not least, run.events makes it easy to analyse and target incomplete orders and abandoned carts.
You can quickly see who started but didn’t complete the registration process and at which step they abandoned the cart.
You can then retarget these potential attendees with special offers or discounts, motivating them to complete their registration.