One-Month Post-Publication Event Management Checklist

After your event goes live, the first month is critical for building momentum, engaging stakeholders, and ensuring all event components are properly configured. This comprehensive guide covers essential tasks to maximize event success during this crucial period.

Sponsor Management

Add Sponsoring Companies and link them to packages by creating new contracts.

Learn more: Adding Sponsorship deals and new Sponsors | Sponsor management | run.events

Assign Event Sponsor Representatives for direct communication and coordination.

Learn more: Sponsor Representative | Sponsor management | run.events

Introduce a Sponsorship Dashboard to provide sponsors with realtime insights and engagement tracking.

Learn more: For Event Sponsors | run.events

Additional Suggestions

Before your sponsors access their dashboards, test the experience thoroughly:

Create an Organizer company as a test sponsorship deal

Assign a Sponsor representative ticket to yourself

Navigate through the dashboard from the sponsor's perspective

Learn more: Sponsor management | run.events

Content and Speakers

Content and Speakers management in run.events allows organizers to handle speaker onboarding, session setup, and agenda building.

Once your Call for Speakers has closed, select the accepted speakers, notify them of their status, and grant access to the selfservice portal where they can update bios and submit session materials.

Manually create profiles for speakers recruited outside the call process

Learn more: Managing Speakers | Content and Speakers | run.events

Build individual sessions in the platform and assign speakers to their respective sessions

Learn more: Managing Sessions in Table View | Content and Speakers | run.events

Configure Venue and Room Management

Add all session rooms through Room Management and include capacity specifications

Ensure rooms appear correctly in the Agenda Builder

Learn more: Configuring and Managing Venues and Rooms | Content and Speakers | run.events

Build Your Event Agenda

Use the drag-and-drop Agenda Builder for intuitive scheduling

Incorporate both content sessions and non-content items (breaks, networking, meals)

Learn more: Working with Agenda | Content and Speakers | run.events

Apply Speaker Labels and Session Labels to ensure visibility in the website speaker widget and the mobile app.

Learn more: Session Buckets and Session Labels | Content and Speakers | run.events

Enable session feedback to provide valuable insights for speakers.

Learn more: Feedback form configuration | Content and Speakers | run.events

Communications

Strategic communication ensures sponsors and speakers have seamless access to critical information directly within their dashboards.

Create separate FAQ sections for Sponsors and Speakers

Highlight essential details and step-by-step instructions and update regularly as questions emerge

Essential FAQ Topics to Include:

For Speakers

Deadlines for bio submissions and session material uploads

Technical requirements for presentations

Access instructions for the self-service portal

Session timing and format guidelines

Contact information for speaker support

For Sponsors:

Contract submission deadlines and payment schedules

Branding guidelines and logo specifications

Booth setup logistics and venue access

Visibility options across platforms

Lead retrieval and engagement tracking instructions

Contact points for sponsor coordination

Learn more: FAQs Frequently Asked Questions for Sponsors | Sponsor management | run.events

Marketing

Activate Influencer campaign to leverage your speakers, sponsors, and attendees to promote ticket sales and registration on social media platforms (like LinkedIn).

Incentivize early registrants to spread the word

Configure the Marketing Tracking Feature to measure effectiveness and track which channels drive the most registrations

Learn more: Marketing | run.events

Gamification

Enable Gamification to encourage attendee engagement. Attendees can collect "coins" by performing desired actions (e.g., visiting booths, attending sessions) and exchange them for sponsor giveaways. 

Define Gamification Goals by identifying which behaviours you want to encourage (e.g., attending sessions, visiting sponsor booths, completing surveys).

Configure Coin Rules and assign coin values to each desired action. Ensure Coin allocation is balanced to avoid over rewarding trivial actions.

Define Giveaways & Prizes with Sponsors that can provide branded rewards

Learn more: Gamification | run.events